Rome Tops Pickup Cities for U.S. Travelers in 2016
Based on reservations made by U.S. residents, the top five pickup cities in Europe for 2016 include Rome, Dublin, London, Paris and Florence, according to data from Auto Europe.

U.S. rental bookings for the top 5 European pickup cities for 2016 versus 2015. Charts courtesy of Auto Europe.

U.S. rental bookings for the top 5 European pickup cities for 2016 versus 2015. Charts courtesy of Auto Europe.
Looking ahead to 2016, the top five pickup cities in Europe include Rome, Dublin, London, Paris and Florence. These findings reflect reservations made by U.S. residents prior to Dec. 1, 2015, according to data from Auto Europe.
In terms of year-over-year growth, European car rental are up 15%, says Auto Europe. Paris fell from the top spot last year to the fourth spot, which may be attributed to the events in Paris in November.
When looking at trip duration, travelers scheduled to pick up their vehicles in Paris and Rome in 2016 have extended their trip compared to 2015 — adding over four and three days to each trip, respectively.

Average duration of advanced bookings by U.S. travelers for 2016 (orange) versus 2015 (green). Chart courtesy of Auto Europe.
According to Auto Europe, the most popular vehicles reserved for 2016 include compact, mid-size and economy class. This is similar to the results from 2015.
Click here for more information on Auto Europe’s 2016 car rental bookings report.
More Rental Operations

The Desk Upsell Is Costing Operators More Than it Earns
Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.
Read More →
U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius
The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.
Read More →
Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030
A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.
Read More →
Rental Car Fleet Sales Show Mid-Year Strength
June gains ensured rental fleets closed out the first half of 2026 in positive territory.
Read More →
Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport
The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.
Read More →
Brazilian Executive MBA Targets Growing Domestic Rental Car Industry
Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.
Read More →
Green Motion Expands Into Japan With Master Franchise Agreement
Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.
Read More →
ACRA Carrying Fuller Industry Load As AI and EVs Lurk In Future
The leading car rental professional business group details an active legislative, regulatory, and macro-trends agenda affecting car rental operators.
Read More →
World Cup Travel Data Shows Longer Car Rentals and More One-Ways
A recent analysis of FIFA bookings found varied demand patterns that influenced rental car pricing.
Read More →
A Leveling Force: AI Morphs Into A Rental Car Profit-Seeker
Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.
Read More →
