Atlas Car and Truck Rental to Launch at Gold Coast Airport
Australian-based Atlas Car and Truck Rental will be opening a location at the Gold Coast’s Coolangatta Airport on Feb. 1.
One of Atlas Car and Truck Rental's locations in Australia. Photo courtesy of Atlas Car and Truck Rental.
One of Atlas Car and Truck Rental's locations in Australia. Photo courtesy of Atlas Car and Truck Rental.
Australian-based Atlas Car and Truck Rental continues its expansion with a new location at Gold Coast’s Coolangatta Airport. This new facility will open on Feb. 1.
“It is an exciting time for Atlas," said Scott Atkins, the general manager at Atlas. “The first on-airport location for us and our steady growth has certainly made us one of Australia’s largest independent family-owned rental businesses.”
Atlas has expanded to eight corporate-owned locations and two licensees, says the company. In 2016, it will also see new locations in Newcastle and Canberra and at its existing branches in Melbourne — with a new supersite that will open by the end of January and service Melbourne Airport.
Additionally, Atlas plans to open at least six other international branches and affiliates in New Zealand and Southeast Asia, according to the company. Currently, Atlas now runs over 2,000 vehicles nationally, with 1,000 more units expected to be fleeted this year.
Atlas Car & Truck Rental is a family-owned business that has 25 years of experience in the market.
More Rental Operations
The Desk Upsell Is Costing Operators More Than it Earns
Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.
Read More →
U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius
The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.
Read More →
Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030
A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.
Read More →
Rental Car Fleet Sales Show Mid-Year Strength
June gains ensured rental fleets closed out the first half of 2026 in positive territory.
Read More →
Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport
The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.
Read More →
Brazilian Executive MBA Targets Growing Domestic Rental Car Industry
Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.
Read More →
Green Motion Expands Into Japan With Master Franchise Agreement
Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.
Read More →
ACRA Carrying Fuller Industry Load As AI and EVs Lurk In Future
The leading car rental professional business group details an active legislative, regulatory, and macro-trends agenda affecting car rental operators.
Read More →
World Cup Travel Data Shows Longer Car Rentals and More One-Ways
A recent analysis of FIFA bookings found varied demand patterns that influenced rental car pricing.
Read More →
A Leveling Force: AI Morphs Into A Rental Car Profit-Seeker
Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.
Read More →