Auto Rental News
MenuMENU
SearchSEARCH

Enterprise Launches Exotic Car Collection in UK

Enterprise Rent-A-Car has launched its new Exotic Car Collection in the U.K. at Heathrow Airport. The collection includes luxury and sports car brands such as Rolls-Royce, Lamborghini, Porsche and Ferrari.

by Staff
January 29, 2016
Enterprise Launches Exotic Car Collection in UK

The Porsche 911 Carrera is part of Enterprise's Exotic Car Collection, which is now available in the U.K. Photo courtesy of Porsche.

2 min to read


The Porsche 911 Carrera is part of Enterprise's Exotic Car Collection, which is now available in the U.K. Photo courtesy of Porsche.

Enterprise Rent-A-Car has launched its new Exotic Car Collection in the U.K. at Heathrow Airport. The collection includes luxury and sports car brands such as Rolls-Royce, Maserati, Lamborghini, Porsche, Ferrari, Range Rover and Bentley.

Customers can rent exotic and luxury vehicles from this airport branch for delivery anywhere in the U.K. via a bespoke transportation service, says the company.

Ad Loading...

A second Exotic Car Collection branch in central London is also set to open in the coming months.

“The massive increase in demand for high-end rental vehicles coincides with the U.K.’s increasing role as a destination for those with affluent lifestyles in London and elsewhere,” said Khaled Shahbo, Enterprise Rent-A-Car’s managing director UK & Ireland. “Many Exotic Car customers travel to London as visitors, so it was vital that we located at Heathrow, the U.K.’s hub airport.”

The opening of the first Exotic Car Collection branch in the U.K. is part of its global expansion. In the last six months, Enterprise has opened six new Exotic Car Collection branches in the U.S. and its first location in Canada. In the coming weeks, Enterprise will open an Exotic Car Collection branch in Switzerland, says the company.

“Our Exotic Car Collection has been a big hit in the United States, and we are seeing a similar demand in London for prestige and supercar rental,” added Shahbo. “People no longer want to dream of driving a beautifully engineered high-end car: they want the opportunity to do it.”

Click here for more information on Enterprise’s Exotic Car Collection in the U.K.

More Rental Operations

an exotic car wrapped in an insurance policy
Rental Operations•October 1, 2026

The $100,000 Insurance Trap in Exotic Car Rentals

Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.

Read More →
globe of world and drivers license from UK
Rental Operations•September 28, 2026

The Booking Is Confirmed, But Is Your Customer Ready to Drive?

For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.

Read More →
Scenes from Car Rental Shows past
Rental Operations•by Staff•September 23, 2026

ICRS 2027 Opens Call for Papers

The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.

Read More →
Ad Loading...
hand holding phone and Turo logo
Rental Operations•by Staff•September 21, 2026

Turo to Launch Vehicle Delivery Service

Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.

Read More →
plane, palm trees, car rental sign
Rental Operations•by Chris Brown•September 15, 2026

Palm Beach Airport Code Change Creates Car Rental Distribution Gap

A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.

Read More →
Team members of U-Save's new franchise
Rental Operations•by Staff•September 15, 2026

U-Save Continues Dominican Republic Expansion with Launch in Punta Cana

The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.

Read More →
Ad Loading...
A traveler searches for rental cars with an AI bot
Rental Operations•September 14, 2026

When AI Books the Rental Car, Who Controls the Sale?

As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)

Read More →
map of europe and summer car rental rates
Rental Operations•September 11, 2026

European Booked Car Rental Rates Fell 5%, Results Varied by Country

Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.

Read More →
thumbnail of Chris Brown and Mike DeLorenzo with title Time to Rethink Rental Categories?
Rental Operations•by Chris Brown•September 8, 2026

Is It Time to Rethink Rental Categories?

As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.

Read More →
Ad Loading...
Woman receiving car rental rates on computer from AI agent
Rental Operations•September 1, 2026

Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental

Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)

Read More →
Ad Loading...