Enterprise Launches Exotic Car Collection in UK

The Porsche 911 Carrera is part of Enterprise's Exotic Car Collection, which is now available in the U.K. Photo courtesy of Porsche.
The Porsche 911 Carrera is part of Enterprise's Exotic Car Collection, which is now available in the U.K. Photo courtesy of Porsche.

Enterprise Rent-A-Car has launched its new Exotic Car Collection in the U.K. at Heathrow Airport. The collection includes luxury and sports car brands such as Rolls-Royce, Maserati, Lamborghini, Porsche, Ferrari, Range Rover and Bentley.

Customers can rent exotic and luxury vehicles from this airport branch for delivery anywhere in the U.K. via a bespoke transportation service, says the company.

A second Exotic Car Collection branch in central London is also set to open in the coming months.

“The massive increase in demand for high-end rental vehicles coincides with the U.K.’s increasing role as a destination for those with affluent lifestyles in London and elsewhere,” said Khaled Shahbo, Enterprise Rent-A-Car’s managing director UK & Ireland. “Many Exotic Car customers travel to London as visitors, so it was vital that we located at Heathrow, the U.K.’s hub airport.”

The opening of the first Exotic Car Collection branch in the U.K. is part of its global expansion. In the last six months, Enterprise has opened six new Exotic Car Collection branches in the U.S. and its first location in Canada. In the coming weeks, Enterprise will open an Exotic Car Collection branch in Switzerland, says the company.

“Our Exotic Car Collection has been a big hit in the United States, and we are seeing a similar demand in London for prestige and supercar rental,” added Shahbo. “People no longer want to dream of driving a beautifully engineered high-end car: they want the opportunity to do it.”

Click here for more information on Enterprise’s Exotic Car Collection in the U.K.

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

 
 

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

6 Takeaways from the 2018 International Car Rental Show

Technological solutions are finally moving from reality to theory, peer-to-peer platforms are being redefined, China has the biggest room for growth, while Sixt’s U.S. aspirations have only just begun.

The Irony of Customer Service in the Digital Age

Sure, any company would jump at the chance to use technology to reduce labor costs. But it also comes with some big, red, flashing warning lights.

Market Forces Driving Car Rental in 2018

An analysis of the conference calls of Avis Budget Group and Hertz Global Holdings reveal trends and initiatives involving fleet right sizing, pricing, ancillary revenue opportunities, and renting to ride-hailing drivers.

Job Finder: Access Top Talent. Fill Key Positions.

>