Uber Drops January Prices for Riders

A Uber user requests a ride through the app. Photo courtesy of Uber.
A Uber user requests a ride through the app. Photo courtesy of Uber.

To boost demand during the winter slump, Uber is cutting prices for January rides in more than 100 U.S. and Canadian cities. With the cooler weather, many people will stay in — causing demand for rides to go down, according to Uber.

For certain cities, this is the third year that Uber has dropped prices in January. Driver earnings in those cities — such as Boston, Los Angeles, Minneapolis, Washington, D.C., Albuquerque and Memphis — continue to increase each year, says Uber.

But in other cities, driver earnings fell and Uber changed the prices back. For example, in Seattle, Uber ended up reversing price cuts when it was apparent that prices were already low enough, says the company.

“We’ve learned over the years that we do best when we test new things,” according to a news release by Uber. “With each new test — small or large — we learn more about the choices riders make, and how those choices impact earnings for drivers.”

Comment On This Story

Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.


Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Trends Moving the Truck Market

Storylines that emerged from the 2018 Work Truck Show include the increasing need for on-site productivity, inclusion of active safety systems in trucks, DPF frustrations affecting product decisions, data management, and the growing link between fleet management and company revenue.

MIT Study Reinforces the Newfound Importance of Fleet

Uber and Lyft drivers make far less when factoring vehicle expenses, though the actual numbers are now in dispute. A proper lifecycle cost analysis would’ve helped, and shows the benefit of collaboration with fleet professionals.

What a Connected Fleet Means to Avis (and Car Rental)

Counter bypass is just the beginning. The promise of a “data-driven ecosystem” that connects renters with the rental agency, retail services, and even the city is a better managed fleet, an improved user experience, and new revenue opportunities during the rental itself.

Job Finder: Access Top Talent. Fill Key Positions.