Uber Drops January Prices for Riders

A Uber user requests a ride through the app. Photo courtesy of Uber.
A Uber user requests a ride through the app. Photo courtesy of Uber.

To boost demand during the winter slump, Uber is cutting prices for January rides in more than 100 U.S. and Canadian cities. With the cooler weather, many people will stay in — causing demand for rides to go down, according to Uber.

For certain cities, this is the third year that Uber has dropped prices in January. Driver earnings in those cities — such as Boston, Los Angeles, Minneapolis, Washington, D.C., Albuquerque and Memphis — continue to increase each year, says Uber.

But in other cities, driver earnings fell and Uber changed the prices back. For example, in Seattle, Uber ended up reversing price cuts when it was apparent that prices were already low enough, says the company.

“We’ve learned over the years that we do best when we test new things,” according to a news release by Uber. “With each new test — small or large — we learn more about the choices riders make, and how those choices impact earnings for drivers.”

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

 
 

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

An Inside Look at Car Rental in China

A trip to a new car rental convention in Guangzhou reveals a booming market, yet one facing unique challenges.

Auto Manufacturers: Mobility Disruptors or Fleet Providers?

Maven’s Alex Keros shares insights into evolving smart mobility business models and new opportunities with fleet management.

What is Your Time Worth?

Personal observations of retail and travel transactions reveal just how much a consumer’s time is worth today, and how increasingly intolerant we are of inefficient transactions.

Job Finder: Access Top Talent. Fill Key Positions.

>