Auto Rental News
MenuMENU
SearchSEARCH

Average Length of Replacement Rental Hits 11.5 Days

The national average length of replacement rental (LOR) rose slightly to 11.5 days overall in 2015, according to Enterprise’s Automated Rental Management System (ARMS). California saw the largest increase in LOR.

by Staff
February 25, 2016
Average Length of Replacement Rental Hits 11.5 Days

The U.S. average LOR for the fourth quarter was 11.9 days overall, up 0.5 days from Q4 2014. Photo courtesy of Enterprise Holdings.

2 min to read


The U.S. average LOR for the fourth quarter was 11.9 days overall, up 0.5 days from Q4 2014. Photo courtesy of Enterprise Holdings.

The U.S. average length of replacement rental (LOR) slightly increased to 11.5 days overall in calendar year 2015, according to Enterprise Rent-A-Car. Compared with 2014, the LOR increased 0.3 days and was up 0.08 days from 2010.

Data gathered by Enterprise’s Automated Rental Management System (ARMS) tracks the length of time a replacement vehicle is rented to collision center customers and is considered a proxy for vehicle repair time.

Ad Loading...

“Lower gas prices and an increase in miles driven have contributed to an increase in accident frequency, as more vehicles are on the road,” said Dan Friedman, Enterprise’s assistant vice president of collision industry relations and strategic sales. “Total loss vehicles have also increased over the past two years, contributing to the rise in LOR.”

The upward trend in cycle time continued in Q4 2015. The U.S. average LOR for the quarter was 11.9 days overall, up 0.5 days from Q4 2014, according to Enterprise.

California, as a region, saw the largest increase in LOR – up one full day over the year-ago quarter. An increase in accidents due to El Nino-related weather events likely played a role in the fourth quarter rise. This trend is expected to continue into the first quarter of 2016.

The Mountain region experienced the only regional decline in LOR, dropping 0.2 days to 12 overall. The largest decrease came from Wyoming, which was down 0.9 days. Colorado followed closely behind with a 0.5 day decrease, according to Enterprise.

Enterprise began sharing length of rental information — at no cost — with collision repair centers six years ago in an effort to highlight below-market-average cycle times as well as provide critical performance data for consistent industrywide comparisons, says the company.

Ad Loading...

ARMS data helps collision repair centers increase operating efficiencies, enhance customer service and streamline communications with insurance companies and customers, says Enterprise. Repair centers can track, measure and forecast labor needs, and generate monthly reports through ARMS.

For more information on Enterprise’s ARMS, visit www.armsautosuite.com.

More Rental Operations

Richard Lowden gesturing on stage in front of a red curtain at the Gaylord Texan Resort near Dallas.
Rental Operationsby Martin RomjueJune 12, 2026

Rethink The Future To Avert A Race To The Bottom

Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.

Read More →
John Possumato holding microphone while asking a question during a live conference session at the ICRS Show.

DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators

Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.

Read More →
Close-up of a Jeep Wrangler front grille and headlight with text noting Stellantis’ recall of 1.3 million Jeep vehicles worldwide over a potential fire risk tied to power steering wiring.
Fleet Acquisitionby StaffJune 10, 2026

Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk

Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.

Read More →
Ad Loading...
Franchisee standing with yellow U-Save branded sign in front of the rental car outlet.

Green Motion And U-Save Open Rental Operations In Guatemala

The brands will open their first rental car outlets in the country at La Aurora International Airport in Guatemala City.

Read More →
An airplane parked at a gate next to large headline and bullet points about study highlights.

U.S. Business Travel Drives $623 Billion+ in Economic Impact as Spending Reaches $538 Billion

The data also underscores the industry’s strong multiplier effect across the U.S. economy, revealing that each dollar invested in business travel in 2024 generated $1.16 in GDP.

Read More →
Green and black bar graphs show May 2025 v. 2026 fleet vehicle sales into commercial, rental, and government fleet sectors.
Fleet Acquisitionby Martin RomjueJune 3, 2026

Rental Fleet Sales Skating Just Above 2025 Levels

The U.S. economy's continued growth and positive business investment are creating a favorable environment for fleet vehicle demand.

Read More →
Ad Loading...
Interviewer Martin Romjue and guest Ryan Kerzner on both sides of a title page with large lettering.
Rental Operationsby Martin RomjueJune 3, 2026

Grow Your Rental Business Beyond Cars

Rental fleet operations are facing numerous evolving challenges and opportunities from AI technology to rate and revenue management, to customer service and business growth.

Read More →
An AI-imaging tunnel instantly scans a car for damages at Wenn's location in Lithuania.
Rental OperationsJune 2, 2026

Using AI to Create Clarity, Not Conflict, in Rental Car Damage

Rental companies still need people, policy, judgment, and thoughtful implementation, with operators remaining in control of the customer experience.

Read More →
Close up of a high-tech vehicle console with a remote key.
Rental OperationsJune 1, 2026

Get Ready To Roll: No Stopping Self-Driving Rental Cars

The autonomous mobility technology revolution will move at its own pace, but sooner rather than later.

Read More →
Ad Loading...
Two execs hold up a sign with Southwest and CarTrawler logos

Southwest Airlines Selects CarTrawler For Its Car Rental Booking Platform

The platform is designed to allow customers to compare and book rental vehicles more easily during the travel booking process.

Read More →
Ad Loading...