Enterprise’s Exotic Car Collection Opens in Switzerland

Enterprise Rent-A-Car has opened one of its Exotic Car Collection branches in Switzerland. Photo courtesy of Enterprise Holdings.
Enterprise Rent-A-Car has opened one of its Exotic Car Collection branches in Switzerland. Photo courtesy of Enterprise Holdings.

Enterprise Rent-A-Car has launched its Exotic Car Collection in Zurich, Switzerland.

Whether it’s a Maserati, Mercedes, Porsche, or Ferrari, customers can now rent a luxury or exotic vehicle from Enterprise’s Exotic Car Collection branch in Zurich’s financial district.

A selection of the luxury cars will be located at the Park-Hyatt hotel, where guests can rent the vehicles through the hotel’s concierge.

The Exotic Car Collection will be operated by AIL Autovermietung AG (AIL), the Enterprise-branded franchisee for Switzerland, according to the company. AIL is a fleet management and dealership company that dates back over 80 years.

In 2014, AIL began operating the Enterprise brand with just 20 cars. It now has a fleet of more than 800 vehicles and 10 branches with airport locations in Zurich, Geneva, and Basel.

“The launch of the Enterprise Exotic Car Collection in Switzerland is a testament to our strong partnership with Enterprise,” said Stefan Baumann, managing director of AIL/Enterprise Rent-A-Car Switzerland. “This high-end rental service cannot be found anywhere else in the city. It’s not only available to Swiss customers who enjoy high value vehicles, but to any customer looking for a luxurious experience in the center of Zurich.”

The opening of the Zurich branch is the latest in what has been a period of rapid expansion for the Enterprise Exotic Car Collection. In the last six months, Exotic Car Collection has opened a branch at London’s Heathrow Airport and seven locations in North America, according to the company.

“Switzerland is home to a large number of multinational corporations and banks, while its scenic natural environment and cosmopolitan cities make it an important leisure destination, as well,” said Peter A. Smith, Enterprise’s vice president of global franchising. “The expansion of Enterprise Exotic Car Collection in Zurich demonstrates the success of our efforts to grow the Enterprise brand, provide opportunity, and support to our franchisee partners, and continue to deliver high level service to customers.”

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