Photo via Wikimedia.
Europcar Group, a European vehicle rental service, has signed a global partnership with the Professional Women’s Network (PWN) Global, a nonprofit that supports executive and professional women.
Gender mix is a key component of Europcar’s corporate values and is at the heart of the company’s culture, with a perfect balance at group level between men (50.3%) and women (49.7%), according to the company. At board level, Europcar Group has 25% of women within its management board and 30% within its supervisory board.
Europcar aims to support women’s contribution at every level of the company. Called “Women on the Move,” this project will be developed in each of Europcar’s corporate countries. Ambassadors have been appointed to support, develop, and enable the partnership through projects around specific topics such as mentoring, training, personal, and professional development, according to the company.
“We are very proud of this partnership with PWN Global, and personally, this project is really dear to me,” said Caroline Parot, Europcar Group’s CEO Finance and member of the Management Board. “In an industry often seen as male- dominated, Europcar has always been committed to women’s contribution and development. This project involves all women from the company, at every level, from station to HQ and will bring great value to the company.”
At a commercial level, as part of the partnership, Europcar has become the mobility partner of PWN Global enabling members to benefit from its service at special rates.
“We are thrilled to launch our partnership with Europcar, as they support our vision of balanced leadership,” said Sonya Richardson, president at PWN Global. “Throughout our 25 city networks and with our global community, we are now able to offer our members quality worldwide mobility. PWN Global’s aim is to support organizations and individuals, in all regions of the world, to strive for balanced leadership for the economic success of businesses, the performance of teams, and the advancement of professional women and men. Our partnership with Europcar brings us closer to achieving our goal.”
In addition, sharing this commitment with women customers, Europcar’s Spanish subsidiary has launched “WomenCar” with solutions meeting women’s mobility needs. Currently being tested in Spain, this approach could be developed and rolled out in other Europcar corporate countries, says the company.