Hertz Names Barton SVP of Global Franchise Operations

Robert (Bob) Barton. Photo courtesy of The Hertz Corp.
Robert (Bob) Barton. Photo courtesy of The Hertz Corp.

Hertz Global Holdings Inc. has appointed Robert (Bob) Barton to senior vice president, global franchise operations.

Barton is responsible for the company's worldwide franchise strategy and execution for the Hertz, Dollar, Thrifty, and Firefly brands. He reports to Jeff Foland, senior executive vice president and chief revenue officer, and to Michel Taride, group president, RAC International.

"With his nearly 30 years of franchise leadership experience in the car rental market, Bob is the ideal choice to direct and further develop our global franchise operations,” said Foland. “Bob and his team will identify and implement additional expansion opportunities in targeted geographies as part of a disciplined global franchise growth strategy."

At Hertz, Bob previously served as vice president, Leisure Brands & Franchise Operations, RAC Americas. Prior to Hertz, Bob led rental car and franchise operations at Franchise Services of North America (FSNA), U-Save Auto Rental of America, Dollar Thrifty Auto Group, Budget Rent A Car, and Cruise America. He is also a past president of the American Car Rental Association (ACRA).

"In this newly created position, Bob will play an essential role in enhancing our support and value to our global franchise community to the benefit of our customers, wherever they rent with Hertz and our other brands worldwide," said Taride.

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

 
 

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Understanding The Fleetification of Everything

As fleet miles increase exponentially, and as new stratum of fleet enter both consumer and business use cases, the "founding fathers" who gathered at Fleet Forward in Miami last week have some work to do.

The Problem with Valuing Safety Technology

As advanced safety technologies have migrated to mainstream vehicles, retaining value for these options at resale remains an issue.

ELD Mandate: Is Your Head Still in the Sand?

If you think you have 11 weeks to implement an Electronic Logging Device system to meet the Dec. 18 compliance deadline, you really don’t — for a few reasons.

Job Finder: Access Top Talent. Fill Key Positions.

>