Alamo Renews Sponsorship of Mexican Baseball Stadium

The Yucatan Lions' Kukulcan Alamo Park. Photo courtesy of Enterprise Holdings.
The Yucatan Lions' Kukulcan Alamo Park. Photo courtesy of Enterprise Holdings.

With Alamo Rent A Car’s second year of sponsorship for the Yucatan Lions professional baseball team, Mexican Baseball League fans will see new updates at the Kukulcan Alamo Park stadium in Merida, Mexico.

The stadium refurbishments, unveiled at opening day on April 3, are part of a plan to improve the in-game experience for both players and fans alike, according to Alamo.

Changes include a new playing field of top-tier Bermuda grass, new seats with cup holders in the stands, an improved main entrance with Alamo signage, and the grand opening of “Alamo Concourse” — a new dining, shopping, and entertainment area located near the stadium’s entrance.

In 2015, Alamo announced a new naming rights deal for the facility as part of the sponsorship agreement.

“The reaction from fans to our new stadium renovations has been overwhelmingly positive, but this is just the beginning,” said Juan Jose Arellano Hernandez, partner at Alamo Mexico. “Through our sponsorship agreement, we plan to gradually introduce more improvements over the next few years for the benefit of all Lions fans.”

In addition to the enhanced facilities, Alamo is also partnering with the Yucatan State government to launch its new “Drive Safe and Drive Happy” (Maneja Seguro y Conduce Feliz) campaign — an initiative that aims to increase awareness of the dangers of drunk driving.

Alamo is also kicking off its second year of sponsorship for the Náuticos basketball team in Mazatlán, Mexico. As a sponsor, Alamo’s logo is featured on the team’s uniforms and on LED signs throughout the stadium, according to the company.

“Our partnerships with the Yucatan Lions and the Mazatlán Náuticos help deepen our connection to our customers’ passions,” said Rob Connors, vice president of brand marketing for Alamo Rent A Car. “Whether on the court, on the field or on the road, we love being a part of our customers’ memorable moments.”

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

 
 

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Safeguarding Your Business with Brokers

While the high-profile bankruptcy of Atlas Choice has left many car rental companies wary of working with brokers, rental companies can take steps to protect themselves and ensure a productive relationship.

My Number One Takeaway from ICRS 2017

This year’s International Car Rental Show (ICRS) opened the door to new business models facing transportation today — yet adapting to these new technologies is not the first key to survival.

Trump and Regulations: An Alt-Fuel View

With 2025 emissions targets back in review, manufacturers, alt-fuel, and alt-power suppliers weigh in on the potential impacts of Trump’s initiatives.

Job Finder: Access Top Talent. Fill Key Positions.

>