City Car Club Officially Named Enterprise Car Club

City Car Club has been renamed Enterprise Car Club. The vehicles will soon have new logos on them. Photo courtesy of Enterprise Holdings.
City Car Club has been renamed Enterprise Car Club. The vehicles will soon have new logos on them. Photo courtesy of Enterprise Holdings.

After acquiring the U.K.’s City Car Club carsharing company last year, Enterprise Rent-A-Car has officially changed the name to Enterprise Car Club.

By early summer, the carsharing vehicles will contain an Enterprise Car Club logo on them.

Enterprise Car Club will be supported by more than 430 Enterprise locations in the U.K., according to the company.

During the last year, Enterprise has invested in the car club’s website and in-car technologies to improve the customer experience. This investment program also includes new cars and a broader range of vehicles, including electric models, according to Enterprise.

“We believe that great things happen when we listen to our customers, which is why we acquired City Car Club a year ago,” said Khaled Shahbo, managing director, Enterprise Rent-A-Car UK & Ireland. “Consumers want to access vehicles in the way that’s most convenient to them — that includes on-street car clubs.”

“Some customers want to walk into a branch and be helped by one of our employees through the process, face-to-face. Others want to book a car for an hour, access it via their smartphone, and just go. We want to develop a network that can support all these requirements. That also means providing impeccable service and a terrific rental experience whether a customer wants a van for a week, a Maserati for a special day, or an electric vehicle for an hour,” added Shahbo.

The new Enterprise Car Club has operations in 19 cities around the U.K., including 24 of London’s 32 boroughs, according to the company.

For more information, visit

Comment On This Story

Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.


Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Trends Moving the Truck Market

Storylines that emerged from the 2018 Work Truck Show include the increasing need for on-site productivity, inclusion of active safety systems in trucks, DPF frustrations affecting product decisions, data management, and the growing link between fleet management and company revenue.

MIT Study Reinforces the Newfound Importance of Fleet

Uber and Lyft drivers make far less when factoring vehicle expenses, though the actual numbers are now in dispute. A proper lifecycle cost analysis would’ve helped, and shows the benefit of collaboration with fleet professionals.

What a Connected Fleet Means to Avis (and Car Rental)

Counter bypass is just the beginning. The promise of a “data-driven ecosystem” that connects renters with the rental agency, retail services, and even the city is a better managed fleet, an improved user experience, and new revenue opportunities during the rental itself.

Job Finder: Access Top Talent. Fill Key Positions.