Enterprise Enhances ‘Cash-in-Club’ Loyalty Program

Logo courtesy of Enterprise Holdings.
Logo courtesy of Enterprise Holdings.

Enterprise Holdings Inc. has restructured its "Cash-In Club" loyalty rewards program to give travel agents a better user experience and new opportunities to earn incentives.

In addition to a rebranded website that’s optimized for mobile use, Cash-In Club members also can enjoy new rewards opportunities via email, as well as a new spring promotion, according to Enterprise.

“The enhanced Cash-In Club rewards program is our way of saying thank you to our loyal North American travel agent partners who choose Enterprise, National, and Alamo for their clients’ car rental needs,” said Jeff Coggin, assistant vice president of travel agency sales for Enterprise Holdings Inc. “With richer rewards opportunities and an improved online user experience, we’ve made it faster and simpler for agents who join Cash-In Club to earn rewards.”

Now through the end of May, Cash-In Club members can take advantage of promotional rewards that include:

- 10x points on weekend rentals.
- 5x points on rentals booked in the U.K., France, Spain, Ireland, or Germany.
- Double points on all other qualifying rentals.

All members will continue to earn points on qualifying rentals, and agents signed up to receive promotional emails will get updates every few weeks about new earning opportunities, according to Enterprise.

Members receive one Cash-In Club point for every day of every qualified rental (up to 14 consecutive rental days) with Enterprise, National, or Alamo. Cash-In Club points can then be redeemed for Visa Prepaid Cards.

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

 
 

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Trump and Regulations: An Alt-Fuel View

With 2025 emissions targets back in review, manufacturers, alt-fuel, and alt-power suppliers weigh in on the potential impacts of Trump’s initiatives.

Why GM’s Telematics Announcement is a Really Big Deal

Enabling a telematics connection at the factory — and not through an aftermarket hardware installation — is a game changer for fleets.

Four Thoughts From the 2016 Conference Calls

Sifting through the notes of Avis Budget Group’s and Hertz Global Holdings’ recent fourth quarter conference calls give us some trend lines to watch out for in 2017. (Of course, this gives us an incomplete snapshot, as Enterprise Holdings is privately held.)

Job Finder: Access Top Talent. Fill Key Positions.

>