BMW’s ReachNow Adds 150 Cars to Seattle Fleet

ReachNow has added 150 MINI Clubman vehicles to its Seattle fleet. Photo courtesy of BMW Group.
ReachNow has added 150 MINI Clubman vehicles to its Seattle fleet. Photo courtesy of BMW Group.

BMW’s ReachNow has announced the first expansion of its Home Area, just two and a half months after launching its carsharing service in Seattle. The Home Area will now include Southeast Seattle, West Seattle, and Magnolia.

Additionally, in order to have more vehicles available throughout the expanded Home Area, ReachNow has added 150 MINI Clubman cars to its Seattle fleet. With the addition of the MINI Clubmans, ReachNow’s fleet totals 520 vehicles — comprised of the all-wheel-drive BMW 3 Series, the electric BMW i3, the MINI Hardtop two- and four-door, and the four-door MINI Clubman.

“This rapid increase in the size of our fleet and expansion of our Home Area is a true testament to Seattleites’ willingness to embrace new technologies and services as they travel to and through the city,” said Steve Banfield, CEO of ReachNow. “The community has shown us they’re hungry for mobility options, and, as a result, we’re expanding our services earlier than anticipated to Southeast Seattle, West Seattle, and Magnolia.”

With this first expansion, ReachNow’s Home Area now includes neighborhoods where more than 75% of Seattleites live, according to the company.

“It’s been exciting to see ReachNow so widely endorsed by Seattle’s residents, and even more so that the service is now extending to additional neighborhoods, including Southeast Seattle,” said Bruce Harrell, president of the Seattle City Council. “Solving our city-wide transportation challenges requires creativity, innovation, partnership, and a commitment to ensure equal access for all of our communities. We welcome ReachNow as a transportation ally, alongside partners King County Metro and Sound Transit Link Light Rail, as we work to combat these challenges.”

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