Auto Rental News
MenuMENU
SearchSEARCH

BMW’s ReachNow Adds 150 Cars to Seattle Fleet

After launching two and a half months ago, BMW’s ReachNow carsharing service has expanded its Home Area in Seattle and has added 150 MINI Clubman vehicles to its fleet.

by Staff
June 29, 2016
BMW’s ReachNow Adds 150 Cars to Seattle Fleet

ReachNow has added 150 MINI Clubman vehicles to its Seattle fleet. Photo courtesy of BMW Group.

2 min to read


ReachNow has added 150 MINI Clubman vehicles to its Seattle fleet. Photo courtesy of BMW Group.

BMW’s ReachNow has announced the first expansion of its Home Area, just two and a half months after launching its carsharing service in Seattle. The Home Area will now include Southeast Seattle, West Seattle, and Magnolia.

Additionally, in order to have more vehicles available throughout the expanded Home Area, ReachNow has added 150 MINI Clubman cars to its Seattle fleet. With the addition of the MINI Clubmans, ReachNow’s fleet totals 520 vehicles — comprised of the all-wheel-drive BMW 3 Series, the electric BMW i3, the MINI Hardtop two- and four-door, and the four-door MINI Clubman.

Ad Loading...

“This rapid increase in the size of our fleet and expansion of our Home Area is a true testament to Seattleites’ willingness to embrace new technologies and services as they travel to and through the city,” said Steve Banfield, CEO of ReachNow. “The community has shown us they’re hungry for mobility options, and, as a result, we’re expanding our services earlier than anticipated to Southeast Seattle, West Seattle, and Magnolia.”

With this first expansion, ReachNow’s Home Area now includes neighborhoods where more than 75% of Seattleites live, according to the company.

“It’s been exciting to see ReachNow so widely endorsed by Seattle’s residents, and even more so that the service is now extending to additional neighborhoods, including Southeast Seattle,” said Bruce Harrell, president of the Seattle City Council. “Solving our city-wide transportation challenges requires creativity, innovation, partnership, and a commitment to ensure equal access for all of our communities. We welcome ReachNow as a transportation ally, alongside partners King County Metro and Sound Transit Link Light Rail, as we work to combat these challenges.”


More Rental Operations

A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
A black Audi SUV superimposed on a historic scene from downtown Tashkent, Uzbekistan.

Carwiz Sets Up Rental Operations In Central Asia

The global franchise operation reaches a first in its rental fleet portfolio with new service in Uzbekistan.

Read More →
Ad Loading...
A raging brushfire in the countryside.
Rental Operationsby Martin RomjueApril 30, 2026

Where Rental Fleets Must Adjust To Shifting Catastrophe Risks

West Coast disasters pose unique challenges and liabilities for rental fleet operators, who are advised to take steps tailored to their specific situations.

Read More →
ARN Industry Newsmakers thumbnail page with ARN and ICRS logos and shots of Nick DiPrima and Martin Romjue
Rental Operationsby Martin RomjueApril 27, 2026

Using AI To Find Rental Car Damage

Angry car renters are storming social media, the mainstream media, and online ratings platforms to complain about charges they claim are either unfounded or excessive.

Read More →
Photo of CEO Krešimir Dobrilović against a gray modernist crooked-tile mural display.

Carwiz Opens Car Rental Service In Panama

A Carwiz partner in Puerto Rico is taking on the Panama franchise with operations in the nation's largest airport.

Read More →
Ad Loading...
A world map with Flexways logo and new locations headline.

Flexways Opens 10 Locations Among Franchise, Affiliate Rental Networks

The integrated business model combines each operator’s local expertise with international standards to boost sales.

Read More →
Photo of a suitcase, passport, and smartphone.

Traveler Customer Satisfaction Up This Year Data Study Shows

The study looks at customer analytics to size up performance in car rentals, rideshare, airlines, lodging, and OTAs.

Read More →
A rental car between two placards showing a symbolic revenue increase from $300 to $1600.

New Consulting Company Ready To Boost Point-of-Sale Revenue

Revcuity, an outgrowth of Frontline Performance Group, aims to help clients capture more revenue moments with face-to-face customers, including in the car rental space.

Read More →
Ad Loading...
Martin Romjue stands at conference stage podium close to a dangling, glistening chandelier.
Rental Operationsby StaffApril 15, 2026

Meet The (Semi-New) ARN Editor

Martin Romjue has been editing and reporting for ARN since 2023 and fully transitioned to the role of chairman of the International Car Rental Show in 2026.

Read More →
Ad Loading...