BMW’s ReachNow Adds 150 Cars to Seattle Fleet
After launching two and a half months ago, BMW’s ReachNow carsharing service has expanded its Home Area in Seattle and has added 150 MINI Clubman vehicles to its fleet.

ReachNow has added 150 MINI Clubman vehicles to its Seattle fleet. Photo courtesy of BMW Group.

ReachNow has added 150 MINI Clubman vehicles to its Seattle fleet. Photo courtesy of BMW Group.
BMW’s ReachNow has announced the first expansion of its Home Area, just two and a half months after launching its carsharing service in Seattle. The Home Area will now include Southeast Seattle, West Seattle, and Magnolia.
Additionally, in order to have more vehicles available throughout the expanded Home Area, ReachNow has added 150 MINI Clubman cars to its Seattle fleet. With the addition of the MINI Clubmans, ReachNow’s fleet totals 520 vehicles — comprised of the all-wheel-drive BMW 3 Series, the electric BMW i3, the MINI Hardtop two- and four-door, and the four-door MINI Clubman.
“This rapid increase in the size of our fleet and expansion of our Home Area is a true testament to Seattleites’ willingness to embrace new technologies and services as they travel to and through the city,” said Steve Banfield, CEO of ReachNow. “The community has shown us they’re hungry for mobility options, and, as a result, we’re expanding our services earlier than anticipated to Southeast Seattle, West Seattle, and Magnolia.”
With this first expansion, ReachNow’s Home Area now includes neighborhoods where more than 75% of Seattleites live, according to the company.
“It’s been exciting to see ReachNow so widely endorsed by Seattle’s residents, and even more so that the service is now extending to additional neighborhoods, including Southeast Seattle,” said Bruce Harrell, president of the Seattle City Council. “Solving our city-wide transportation challenges requires creativity, innovation, partnership, and a commitment to ensure equal access for all of our communities. We welcome ReachNow as a transportation ally, alongside partners King County Metro and Sound Transit Link Light Rail, as we work to combat these challenges.”
More Rental Operations

Rethink The Future To Avert A Race To The Bottom
Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.
Read More →
DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators
Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.
Read More →
Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk
Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.
Read More →
Green Motion And U-Save Open Rental Operations In Guatemala
The brands will open their first rental car outlets in the country at La Aurora International Airport in Guatemala City.
Read More →
U.S. Business Travel Drives $623 Billion+ in Economic Impact as Spending Reaches $538 Billion
The data also underscores the industry’s strong multiplier effect across the U.S. economy, revealing that each dollar invested in business travel in 2024 generated $1.16 in GDP.
Read More →
Rental Fleet Sales Skating Just Above 2025 Levels
The U.S. economy's continued growth and positive business investment are creating a favorable environment for fleet vehicle demand.
Read More →Grow Your Rental Business Beyond Cars
Rental fleet operations are facing numerous evolving challenges and opportunities from AI technology to rate and revenue management, to customer service and business growth.
Read More →
Using AI to Create Clarity, Not Conflict, in Rental Car Damage
Rental companies still need people, policy, judgment, and thoughtful implementation, with operators remaining in control of the customer experience.
Read More →
Get Ready To Roll: No Stopping Self-Driving Rental Cars
The autonomous mobility technology revolution will move at its own pace, but sooner rather than later.
Read More →
Southwest Airlines Selects CarTrawler For Its Car Rental Booking Platform
The platform is designed to allow customers to compare and book rental vehicles more easily during the travel booking process.
Read More →
