Auto Rental News
MenuMENU
SearchSEARCH

Zipcar Increases Fleet at Atlanta Transit Stations

Zipcar and the Metropolitan Atlanta Rapid Transit Authority (MARTA) system have partnered to add Zipcar’s carsharing service to four new stations.

by Staff
June 21, 2016
Zipcar Increases Fleet at Atlanta Transit Stations

Photo courtesy of Zipcar.

2 min to read


Photo courtesy of Zipcar.

Zipcar and the Metropolitan Atlanta Rapid Transit Authority (MARTA) system have partnered to add Zipcar’s carsharing service to four new stations: Chamblee Station, Doraville Station, Lakewood/Ft. McPherson Station, and East Point Station.

The six new vehicles at these four stations join the 23 Zipcars currently located at the North Springs, Brookhaven/Oglethorpe, Lindbergh Center, Arts Center, Midtown, Inman Park/Reynoldstown, Edgewood/Candler Park, East Lake, Avondale, West End and College Park stations.

Ad Loading...

“Our partnership with MARTA allows our members to access more cars in even more places, making it easier than ever to live car-free or car-lite in Atlanta,” said Vilaire Lazard, Zipcar’a general manager. “Members can hop off the train and into a Zipcar in a matter of seconds, providing them with the freedom and flexibility to ‘zip and ride’ to get where they need to go.”

In 2012, Zipcar and MARTA first partnered by locating Zipcars at eight MARTA stations. With growing demand, Zipcar wanted to expand outside of the Perimeter to provide more residents and visitors with convenient access to transportation along MARTA stations, according to the company.

These new Zipcars bring the Atlanta fleet to a total of 140 vehicles. Each reservation includes gas, insurance, and 180 miles of driving per day.

“Zipcar will allow our customers to have greater connectivity throughout metro Atlanta and beyond,” said Keith T. Parker, MARTA’s general manager and chief executive officer. “As more people choose MARTA as their preferred mode of transportation, we value partnerships that allow our customers to be even more mobile.”


More Rental Operations

Paperwork sits in front of a black Lamborghini
Rental Operations•November 1, 2026

Clean on Paper: Red Flags in Exotic Car Rental Verification

A suspicious $45,000 Lamborghini booking reveals the strengths and limitations of renter verification, from forged insurance documents to coverage gaps and unauthorized drivers. (Part 2 of 3)

Read More →
display of Turo's FSD homepage
Rental Operations•by Chris Brown•October 28, 2026

Turo and Tesla Take the Next Step Toward Autonomous Car Rentals

The partnership brings Tesla's Full Self-Driving (Supervised) technology into the rental experience, offering a glimpse of how increasingly automated vehicles could change car rental.

Read More →
Two identical rental cars, two different prices
Rental Operations•Cover Story•October 26, 2026

How Rental Operators Can Navigate Personalized Pricing Rules

As regulators scrutinize the use of customer data in pricing, rental operators need to know whether they can explain why one renter pays more than another.

Read More →
Ad Loading...
a laptop shows different connectivity paths for car rental supply
Rental Operations•October 23, 2026

Direct, Broker or Hybrid? How Travel Retailers Source Rental Cars

As travel retailers weigh direct supplier relationships against third-party distribution, rental operators need to understand how those decisions affect their business.

Read More →
thumbnail of title and photo of Joel Price and Chris Brown
Rental Operations•by Chris Brown•October 20, 2026

How Did This Independent Rental Operator Grow to 170 Vehicles in 4 Years?

With 170 vehicles across three Kentucky locations, Joel Price relies on an overseas team to handle reservations, payments, and after-hours customer service. It's one part of an unconventional approach to growing an independent rental operation.

Read More →
thumbnail what does it take to succeed in b2b rentals
Rental Operations•by Chris Brown•October 12, 2026

What Does It Take to Succeed in B2B Rentals?

The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.

Read More →
Ad Loading...
Photo of Ana Laborde and world map
Rental Operations•by Chris Brown•October 12, 2026

NPR Builds on International Partnerships to Grow Rental Bookings

With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.

Read More →
Rental car agent shows woman her choice of rental car
Rental Operations•by Chris Brown•October 7, 2026

Advantage, Sixt Place Among Top Five in Annual Satisfaction Study

While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.

Read More →
an exotic car wrapped in an insurance policy
Rental Operations•October 1, 2026

The $100,000 Insurance Trap in Exotic Car Rentals

Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.

Read More →
Ad Loading...
globe of world and drivers license from UK
Rental Operations•September 28, 2026

The Booking Is Confirmed, But Is Your Customer Ready to Drive?

For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.

Read More →
Ad Loading...