Silvercar's Commercial Features Troy Aikman

Troy Aikman (left) and actor Judah Friedlander star in Silvercar's first television commercial. Photo courtesy of Silvercar.
Troy Aikman (left) and actor Judah Friedlander star in Silvercar's first television commercial. Photo courtesy of Silvercar.

Silvercar, the app-based operation that rents Audi A4s, has announced that Troy Aikman, Hall of Fame quarterback and current Fox Sports announcer, will be a spokesperson for the company.

Aikman will be part of a larger marketing campaign for Silvercar, including the company’s first television commercial.

"Troy Aikman represents everything that we would want in a spokesperson for Silvercar," said Luke Schneider, CEO of Silvercar. "As a businessman who is on the road constantly, he knows the importance of having a premium car rental experience at a great price. We look forward to having a long partnership with Troy."

The debut commercial features Aikman along with actor Judah Friedlander. The commercial is a funny spoof on the perils of airport car rental with Aikman and Friedlander as two travelers going in completely opposite directions when it comes time to make a crucial decision, according to Silvercar. VICE Media's creative agencies Virtue and Pulse produced the spot.

"I've been a fan of Silvercar since the first time that I used the service," said Aikman. "I represent companies that I truly believe in, and with the amount of time I travel, I've realized that Silvercar is the best car rental service available. It makes my travels simpler and easier to navigate."

Currently, Silvercar has locations in Austin, San Francisco, Las Vegas, Los Angeles, Dallas, Denver, Miami, Phoenix, Fort Lauderdale, Chicago, Denver, Newark, and New York (Brooklyn, Manhattan).

To access Silvercar, consumers can download the Silvercar Mobile app available on both Apple and Android mobile platforms. For more information, visit www.silvercar.com.

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Autonomous Vehicles and the Changing Role of the Fleet Manager

With fewer drivers and substantially longer fleet lifecycles, fleet managers will pivot to new job functions.

2017: Fleet Mix Will Be Paramount

Car rental companies are migrating to vehicle segments with better residual values, though not without bumps in the road.

Auto Rental Summit: Five Trend Lines

Taking in the seminars, discussions, and networking at the 2016 Auto Rental Summit, trend lines emerged around shifts in model mix, data protection issues, increasing labor costs, workforce engagement, and new platforms to rent cars.

Job Finder: Access Top Talent. Fill Key Positions.