Enterprise Brands to Launch in Jamaica
ATL Automotive, a Jamaican-based automotive company and affiliate of Sandals Resorts International Group, will serve as the franchisee for the Enterprise Rent-A-Car, National Car Rental, and Alamo Rent A Car brands in Jamaica.
Enterprise Holdings is set to open franchises in Jamaica beginning in late 2016. Photo courtesy of Sandals.
Enterprise Holdings is set to open franchises in Jamaica beginning in late 2016. Photo courtesy of Sandals.
Enterprise Holdings has announced that Jamaican-based ATL Automotive – an automotive company and affiliate of the Sandals Resorts International (SRI) Group – will serve as the franchisee for its Enterprise Rent-A-Car, National Car Rental, and Alamo Rent A Car brands in Jamaica.
Starting in late 2016, the agreement will bring all three Enterprise Holdings brands to tri-branded facilities throughout the island, according to the company.
“Jamaica is an important market for our customers,” said Peter A. Smith, vice president of global franchising at Enterprise Holdings. “These new locations enable us to serve both our leisure and corporate customers at one of the top tourist destinations in the Caribbean.”
Founded in 1997, ATL Automotive operates its automotive dealership at two facilities in Jamaica. “Culturally and operationally, ATL Automotive is a great match for us, given their strong growth profile, focus on customer service and dedication to philanthropy throughout the region,” said Smith.
“As the franchisee bringing together the Enterprise, National, and Alamo brands in Jamaica for the first time ever, we look forward to a successful partnership with Enterprise Holdings and to bringing these brands to new customers in new locations as we grow throughout country,” said Adam Stewart, CEO and deputy chairman of SRI and the ATL Group.
Currently, Enterprise Holdings operates its brands in more than 80 countries and territories worldwide, says the company.
More Rental Operations
The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
Turo to Launch Vehicle Delivery Service
Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
Read More →
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →
Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →