GO Rentals Participates in Road Safety Trial

James Dalglish, general manager of GO Rentals in New Zealand. Photo courtesy of GO Rentals
James Dalglish, general manager of GO Rentals in New Zealand. Photo courtesy of GO Rentals

GO Rentals, a New Zealand-based car rental company, has joined forces with the New Zealand Transport Agency and HMI Technologies to test a Bluetooth device that delivers auto safety messages to rental car drivers. The trial started July 2.

The safety messages are sent from roadside transmitters — via Bluetooth — to devices in the rental vehicles.

According to GO Rentals, there are 60 roadside transmitters set up between Queenstown and Christchurch that will transmit three types of messages to the rental cars. The three messages include reliability (talking about the road, how to travel on it, etc.), amenity (where restroom facilities are located), and safety (stay on the left side of the road, slow down, etc.).

As rental customers drive along the road, the messages are heard like a radio announcement in the car, according to GO Rentals.

“We’re running the proof of concept over a three-month period until the end of September with a view to getting feedback from 100 users,” said James Dalglish, general manager of GO Rentals. “No doubt that once the full results from the surveys are collated we’ll have a better idea what the next steps are.”

If a rental customer is interested in participating in this government trial, the GO Rentals car is equipped with a Bluetooth receiver. During the trip between Christchurch and Queenstown, the customer listens to the safety messages and then takes a survey about their experience and whether the messages were helpful.

“If the trial is successful, the initiative may continue along the route and be implemented in other parts of New Zealand,” said Dalglish.

Click here for more information. 

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Autonomous Vehicles and the Changing Role of the Fleet Manager

With fewer drivers and substantially longer fleet lifecycles, fleet managers will pivot to new job functions.

2017: Fleet Mix Will Be Paramount

Car rental companies are migrating to vehicle segments with better residual values, though not without bumps in the road.

Auto Rental Summit: Five Trend Lines

Taking in the seminars, discussions, and networking at the 2016 Auto Rental Summit, trend lines emerged around shifts in model mix, data protection issues, increasing labor costs, workforce engagement, and new platforms to rent cars.

Job Finder: Access Top Talent. Fill Key Positions.