ReachNow Carsharing Service to Launch in Portland

BMW’s ReachNow carsharing service is scheduled to launch in Portland, Ore., in September, according to a BMW blog post.

Portland’s carsharing fleet will initially include a mix of BMW 328i sedans and MINI Coopers, according to the report. Then the electric BMW i3 will be added later in the year.

“ReachNow’s initial Home Area during the two-week Preview Drive includes the Convention Center, Central Eastside, Downtown, and the Pearl District neighborhoods,” BMW said in an official statement. “When the service fully launches on September 19, the Home Area will expand in the north to Columbia Blvd., east to 72nd Avenue, south to Woodstock Blvd. and Sellwood Moreland, and west to Goose Hollow and Northwest District. As membership grows, more vehicles will be added to the fleet, and the Home Area will expand to serve more areas of the city.”

As part of the launch, BMW will waive the registration free ($39) and reduce its per-minute rates to 41 cents, according to the report.

Currently, ReachNow operates in Seattle and plans to expand to more cities — the intention of servicing 10 North American cities.

Click here to view the full BMW blog report.