Uber Names New President of Ridesharing

Logo courtesy of Uber
Logo courtesy of Uber

Jeff Jones, chief marketing officer at Target, will be joining Uber as its president of ridesharing.

Jones will be responsible for Uber’s operations, marketing, and customer support globally, according to a blog post by Travis Kalanick, Uber’s CEO and co-founder.

Ryan Graves will continue to be involved with Uber as its resident entrepreneur and builder.

Kalanick wants Uber’s marketing efforts to be more integrated with its city operations, according to the blog. The strategy includes redoing city efforts so they are more integrated with branding and marketing initiatives.

Additionally, the strategy involves finding a leader that could bring experience in marketing and brand building, according to the blog. Jones will take this role. His past job titles include leadership roles at Leo Burnett, Coca-Cola, and Target and Gap.

Click here to view the full Uber blog post.

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

 
 

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

What Does the Future Hold for Fleet Sales to Car Rental?

With domestic automakers pulling back on rental fleet sales and lower overall light-duty sales projected, the car rental industry will have to adjust.

Who is the Local Operator of the Future?

In an autonomous vehicle environment, the business model will change, but fleet management will be more important than it is today.

Five Business Model Trends for 2017

As new forms of mobility take flight, the borders with traditional car rental are starting to erode.

Job Finder: Access Top Talent. Fill Key Positions.

>