Customers visiting the new Avis.com — via their desktops, laptops, smartphones, or tablets — will experience a consistent user experience which includes modern, brighter, and fresher pages that load faster than the previous version, according to the company.

Pages can also be personalized for travelers whether they are visiting the page for the first time or are a returning customer. With bold, new imagery, the updated version is also more engaging and allows customers utilizing the mobile version to "Pay Now" and save on rentals.

"The new Avis.com reflects an updated and contemporary look that is in line with what our customers expect," said Neal Zamore, Avis Budget Group’s senior vice president, global digital experience. "It also enables us to personalize the entire experience for our customers — whether they previously rented a specific vehicle in a particular city or came to our site for the first time from an advertisement on a search engine. We can deliver the right content to the right customer at the right time — and that's invaluable."

In July, Avis Budget transformed car rental by giving travelers complete control of their experience via their smartphone. Through the "Avis Now" features on its mobile app, customers can choose the exact car they want, control their experience from start to finish, and get real-time updates.