Mex Rent A Car’s affiliation program has reached Panama with the opening of a location at Tocumen International Airport in Panama City.

“By having complete domain over the Spanish language, Mex can fully understand the customer needs/desires and provide the best experience to our affiliate and our mutual clients,” said Jordi Rivero, Mex Rent A Car’s chief product officer. “It goes so natural when both parties speak the same language and share some of the same culture.”

Within its metropolitan area, Panama City, holds nearly half of the country’s population.

“Since the market behavior in Panama is not exactly going unchanged for long, our new affiliate’s strategy will find in Mex the support it needs to keep up with our new competitors at Tocumen International Airport,” said Chris Reveles, Mex Rent A Car’s chief technology officer.