September’s Airport Rates Increase Highest in Two Years

With the help of Jim Tennant of The Tennant Group and Michael Meyer of Rate-Highway Inc., we are conducting rate surveys on a weekly basis and providing analysis and comments where appropriate. We publish this monthly recap in our electronic edition and more comprehensive looks in the print editions.

As we saw last month, August rate quotes were up $2.81 after a year of mixed results, but this is now overshadowed by the September results, which are up $5.48 over September 2015. This is  the largest year-over-year increase since the recall-induced, one-month spike of July 2014. This seems to bode well for rates in the last quarter of 2016 and hopefully early 2017.

Caution is called for, however, because the weekly trend is not as promising.

The unbroken upward weekly trend started in late July and peaked in the third week of September at $8.04 over the same week in 2015. It then dropped to $2.92, and last week was only $0.45 over the previous year.

Two weeks does not constitute a trend, but we need to see October results before being confident that rates are on a long-term upward trend. Revenue managers will have their fingers crossed!

All regions were up over last year in August and September, with the Northeast and Northwest seeing the highest rates while the Southeast had the lowest rates.

Rate data provided by Rate-Highway, a leading provider of revenue management services for the auto rental industry. Rates are an average of aggregator/OTA rates for all vendors present in the markets listed on the date of the survey. These tables and graph show the average of all base rate quotes per day for an ICAR at the six or 50 airports shown, for arrivals 15 to 21 days ahead of the date of the survey, for two- and seven-day rentals.
Rate data provided by Rate-Highway, a leading provider of revenue management services for the auto rental industry. Rates are an average of aggregator/OTA rates for all vendors present in the markets listed on the date of the survey. These tables and graph show the average of all base rate quotes per day for an ICAR at the six or 50 airports shown, for arrivals 15 to 21 days ahead of the date of the survey, for two- and seven-day rentals.

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Autonomous Vehicles and the Changing Role of the Fleet Manager

With fewer drivers and substantially longer fleet lifecycles, fleet managers will pivot to new job functions.

2017: Fleet Mix Will Be Paramount

Car rental companies are migrating to vehicle segments with better residual values, though not without bumps in the road.

Auto Rental Summit: Five Trend Lines

Taking in the seminars, discussions, and networking at the 2016 Auto Rental Summit, trend lines emerged around shifts in model mix, data protection issues, increasing labor costs, workforce engagement, and new platforms to rent cars.

Job Finder: Access Top Talent. Fill Key Positions.