Enterprise Rent-A-Car Partners with Live Nation

Photo via Wikimedia.
Photo via Wikimedia.

Enterprise Rent-A-Car has entered into a multi-year agreement to become an official partner of Live Nation, a live entertainment company.

Through this marketing partnership, Enterprise will soon begin rolling out exclusive video content, curated by Live Nation, featuring popular artists and bands. As part of each video, musicians will share personal stories, such as road trip tips or their favorite scenic tour stops, according to Enterprise. The videos will be published on both Enterprise’s and Live Nation’s owned digital properties.

Additionally, Enterprise will have a presence in 36 of Live Nation’s owned and/or operated amphitheater venues and 39 of the company’s owned and/or operated club/theater venues. Enterprise will also advertise across Live Nation’s digital network. Fans will be offered transportation options for live event-related road trips, as well as rental discount promotions for traveling to live concerts and events.

“Our research tells us that music remains a very important part of our customers’ lives,” said Lee Broughton, vice president, Enterprise North American Brand Marketing. “Music moves all of us in very personal and emotional ways. Through our partnership with Live Nation, we are excited to bring fans ever closer to the songs and artists they love most. This exclusive video content is going to be ‘must watch’ material for music fans. We’re amped to be bringing them personal stories from their favorite artists that they can’t get anywhere else.”

“Live Nation has a proven track record when it comes to driving fans closer to the music and artists they love,” said Russell Wallach, president of media & sponsorship at Live Nation. “Through our unique approach to storytelling and innovative products, we will deliver the Enterprise customer a personalized music experience they won’t want to miss.”

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

 
 

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

What Does the Future Hold for Fleet Sales to Car Rental?

With domestic automakers pulling back on rental fleet sales and lower overall light-duty sales projected, the car rental industry will have to adjust.

Who is the Local Operator of the Future?

In an autonomous vehicle environment, the business model will change, but fleet management will be more important than it is today.

Five Business Model Trends for 2017

As new forms of mobility take flight, the borders with traditional car rental are starting to erode.

Job Finder: Access Top Talent. Fill Key Positions.

>