Bolloré to Launch Electric Carsharing Service in LA

Bollore group's BlueLA electric carsharing service is scheduled to open in Los Angeles in 2017. Photo via Wikimedia/BDS2006 (talk)
Bollore group's BlueLA electric carsharing service is scheduled to open in Los Angeles in 2017. Photo via Wikimedia/BDS2006 (talk)

A little more than a year after the launch of BlueIndy, the all-electric carsharing service in Indianapolis, the Bolloré group continues its expansion in the U.S. with BlueLA in Los Angeles.

On Dec. 16, following approval by the Los Angeles City Council, the City of Los Angeles signed an agreement with BlueCalifornia, the Bolloré subsidiary which will operate the service, to launch the all-electric car sharing service.

“We are proud to have been selected following the request for qualification launched in early 2016,” said Marie Bolloré, president of Blue Solutions Electric Mobility. “Los Angeles, the United States second largest city, is a wonderful showcase for our carsharing service, and we aim to support the city’s environmental leadership with a commitment to affordability and equal access, allowing electric mobility to reach underserved communities. …”

BlueLA is scheduled to open in 2017, according to Bolloré. The service will initially include the deployment of 200 public charge points and 100 electric vehicles. Based on the technology demonstrated in Europe (Autolib’, Bluely, Bluecub, and Bluetorino), in the U.S. (BlueIndy) and soon in Asia (BlueSG), BlueLA will meet the mobility needs of Angelenos with a focus on disadvantaged communities.

BlueLA will be available in the communities of Westlake, Pico Union, portions of Koreatown, areas north of the University of Southern California, and portions of downtown Los Angeles.

“Every community in Los Angeles deserves cleaner air and the opportunity to make a difference in the fight against climate change,” said Los Angeles Mayor Eric Garcetti. “That is why we are so proud that we can now launch the nation's first pilot program for electric vehicle sharing in disadvantaged communities. That is real progress.”

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