Toyota Launches Hybrid Carsharing in Ireland, Italy

Photo courtesy of Toyota
Photo courtesy of Toyota

Toyota’s new hybrid carsharing program YUKO is being piloted in Dublin, Ireland and Forli, Italy.

Japanese for “Let’s Go,” YUKO provides customers the opportunity to rent hybrid vehicles, including the Yaris Hybrid, the Auris, and the Prius.

The carsharing program will eventually add the C-HR hybrid crossover to its vehicle offerings, according to Toyota.
Initially, 15 carsharing vehicles are available in Dublin and seven vehicles in Forli.

“We welcome the arrival of Toyota’s YUKO car club initiative to Dublin,” said Shane Ross, Irish minister for Transport, Tourism, and Sport. “Low emissions, urban congestion, and mobility are high on our agenda, and we believe that the carsharing model is a credible solution to improving these important problems. With the added bonus of using hybrid vehicles, YUKO Car Club is an excellent addition to the transport options in Dublin City.”
The rental of a hybrid carsharing vehicle includes free on-street public parking.

“We’re starting small to verify our business model, but we have the ambition to expand with more vehicles and cities in Europe in the coming years,” said Mark Adams, vice president of Consumer One & New Mobility.

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

 
 

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Safeguarding Your Business with Brokers

While the high-profile bankruptcy of Atlas Choice has left many car rental companies wary of working with brokers, rental companies can take steps to protect themselves and ensure a productive relationship.

My Number One Takeaway from ICRS 2017

This year’s International Car Rental Show (ICRS) opened the door to new business models facing transportation today — yet adapting to these new technologies is not the first key to survival.

Trump and Regulations: An Alt-Fuel View

With 2025 emissions targets back in review, manufacturers, alt-fuel, and alt-power suppliers weigh in on the potential impacts of Trump’s initiatives.

Job Finder: Access Top Talent. Fill Key Positions.

>