Toyota Launches Hybrid Carsharing in Ireland, Italy

Photo courtesy of Toyota
Photo courtesy of Toyota

Toyota’s new hybrid carsharing program YUKO is being piloted in Dublin, Ireland and Forli, Italy.

Japanese for “Let’s Go,” YUKO provides customers the opportunity to rent hybrid vehicles, including the Yaris Hybrid, the Auris, and the Prius.

The carsharing program will eventually add the C-HR hybrid crossover to its vehicle offerings, according to Toyota.
Initially, 15 carsharing vehicles are available in Dublin and seven vehicles in Forli.

“We welcome the arrival of Toyota’s YUKO car club initiative to Dublin,” said Shane Ross, Irish minister for Transport, Tourism, and Sport. “Low emissions, urban congestion, and mobility are high on our agenda, and we believe that the carsharing model is a credible solution to improving these important problems. With the added bonus of using hybrid vehicles, YUKO Car Club is an excellent addition to the transport options in Dublin City.”
The rental of a hybrid carsharing vehicle includes free on-street public parking.

“We’re starting small to verify our business model, but we have the ambition to expand with more vehicles and cities in Europe in the coming years,” said Mark Adams, vice president of Consumer One & New Mobility.

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

 
 

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

6 Takeaways from the 2018 International Car Rental Show

Technological solutions are finally moving from reality to theory, peer-to-peer platforms are being redefined, China has the biggest room for growth, while Sixt’s U.S. aspirations have only just begun.

The Irony of Customer Service in the Digital Age

Sure, any company would jump at the chance to use technology to reduce labor costs. But it also comes with some big, red, flashing warning lights.

Market Forces Driving Car Rental in 2018

An analysis of the conference calls of Avis Budget Group and Hertz Global Holdings reveal trends and initiatives involving fleet right sizing, pricing, ancillary revenue opportunities, and renting to ride-hailing drivers.

Job Finder: Access Top Talent. Fill Key Positions.

>