Cadillac Unveils Luxury Vehicle Subscription Service

Logo courtesy of GM
Logo courtesy of GM

Cadillac has introduced a luxury vehicle subscription service called BOOK. For a flat monthly fee, BOOK by Cadillac gives members access to Cadillac vehicles without the commitment of leasing, financing, or buying, according to the company.

“BOOK by Cadillac is an innovative new option targeted at a growing class of luxury drivers searching for access to various cars over time, dependent on their individual needs, coupled with a hassle-free white-glove exchange,” said Uwe Ellinghaus, Cadillac’s chief marketing officer.

BOOK members will have app-enabled on-demand access to the latest trim Cadillac models. The vehicles will be delivered via white-glove concierge to members’ requested locations and exchanged at their leisure or as their needs change, according to Cadillac.

Members can take to the winding roads in a performance V Series and enjoy a winter ski trip in an Escalade in the same week. Alternatively, they can keep an SUV during the winter months and switch to a performance sedan during the summer, with each vehicle picked up and delivered to their doorstep, according to Cadillac.

Cadillac takes care of the maintenance, insurance and detailing of the vehicle.

BOOK by Cadillac will first launch in the New York metro area, with plans to debut in other markets.

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

 
 

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Safety Tech: Crash Avoidance or Sensory Overload?

As advanced safety technologies become even more pervasive on mainstream vehicles, are we creating “stupid drivers?"

Own the Fleet, Own the Future

In the dialogue surrounding new transportation paradigms, fleets have been off the public radar until recently. Here’s what’s going on, and a way for you to participate in the conversation.

Car Rental Rates Up, Fleet Sales Down — Correlation?

Car rental companies’ recent fleet discipline is needed now more than ever.

Job Finder: Access Top Talent. Fill Key Positions.

>