With the help of Jim Tennant of The Tennant Group and Michael Meyer of Rate-Highway, Inc., we are conducting rate surveys on a weekly basis and providing analysis and comments where appropriate. We publish this monthly recap in our electronic edition and more comprehensive looks in the print editions.
December 2016 rate quotes were down $1.02 nationwide from a year ago to end a volatile year. With year-to-year comparisons ranging from down $6.11 in January to up to $5.48 in September, the last three months in 2016 were relatively stable.
The weekly averages for the last two calendar years show an essentially flat year-to-year comparison, although individual regions have shown some movement.
Although December was down only about a dollar, the last two weeks of the month were down $8.42 and $11.13. As we have said previously, two weeks does not constitute a trend, but those are large swings and do not bode well for the first quarter 2017.
Rate data provided by Rate-Highway, a leading provider of revenue management services for the auto rental industry. Rates are an average of aggregator/OTA rates for all vendors present in the markets listed on the date of the survey. These tables and graph show the average of all base rate quotes per day for an ICAR at the six or 50 airports shown, for arrivals 15 to 21 days ahead of the date of the survey, for two- and seven-day rentals.