Enterprise Brands to Expand to Armenia, Georgia

Enterprise Holdings Inc. has announced its entrance into Armenia with new franchise partner TravelCar. With this partnership, Enterprise intends to also operate in the nearby country of Georgia.

In the coming months, the Enterprise Rent-A-Car, National Car Rental, and Alamo Rent A Car brands will be available to customers in Armenia’s capital, Yerevan, which also serves the country’s main international airport.

TravelCar is an Armenian-based car rental business. During the next 12 months, additional locations will be opened in Armenia, as well as ones in the neighboring country of Georgia to serve its capital, Tbilisi, and principal airport.

“Enterprise and TravelCar are well aligned in that they are both committed to the highest standards of customer service,” said Arsen Sukiasyan, TravelCar’s general manager and co-founder. “Both organizations are driven by an entrepreneurial spirit, and we look forward to continuing that same tradition of excellence as we grow throughout Armenia and Georgia.”

The franchise partnership with TravelCar is part of Enterprise’s strategy to build a network of transportation services that deliver value, choice, and customer service to business and leisure travelers around the globe, according to the company.

“Our growth in Europe and the Middle East is a reflection of the global reputation and strength of our brands,” said Peter A. Smith, vice president of global franchising at Enterprise Holdings. “This partnership in Armenia and Georgia is the latest example of our efforts to ensure our loyal leisure and corporate customers can enjoy the high quality customer service they have come to expect from Enterprise, National, and Alamo no matter where they are traveling in the world.”

During the last five years, Enterprise Holdings has expanded the presence of its three car rental brands in Europe and the Middle East. In the beginning of 2012, Enterprise operated in just three European countries: the U.K., Ireland, and Germany. Today, it is available in more than 40 countries throughout Europe and the Middle East.

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