Auto Rental News and the American Car Rental Association (ACRA) are pleased to announce the opening keynote address for the 2017 International Car Rental Show. In the keynote seminar “Car Rental and the Future of Mobility,” panelists will discuss the fundamental shifts in transportation and how they could affect the business model of car rental.

“The concept of mobility today signifies the movement of people or goods in more efficient ways,” said Chris Brown, executive editor of Auto Rental News. “Our keynote panel will help attendees understand the changes happening in all sectors of transportation and the automotive market, from the landscape today, in the near future, and one with autonomous vehicles.”

Panelists include North Holbrook, director, commercial sales of Volvo Cars of North America, and Mark Thomas, vice president of marketing for RideCell, a multinational provider of platforms to launch, operate, and scale mobility services. Other panelists will be announced soon.

The keynote address will convene on Tuesday, March 28 at 10am. The 2017 ICRS takes places March 27-29 at Bally’s Las Vegas. Visit here for updates, the full schedule, and to register.