Auto Rental News
MenuMENU
SearchSEARCH

GM’s Maven Carsharing Launches in Atlanta

GM’s Maven City carsharing program has expanded to Atlanta. Registered members will have access to 50 carsharing vehicles at more than 20 locations throughout the city.

by Staff
February 10, 2017
GM’s Maven Carsharing Launches in Atlanta

Photo courtesy of General Motors

2 min to read


Photo courtesy of General Motors

Maven, GM’s mobility brand, is expanding its offerings in Atlanta from the Lyft Express Drive program to now including Maven City carsharing.

Maven’s carsharing program allows registered members to reserve one of 50 vehicles at more than 20 locations throughout Atlanta. The initial offering will focus on areas such as Ponce City Market, Midtown, West Midtown, Downtown, Old Fourth Ward, Virginia-Highland, East Atlanta Village, and Inman Park.

Ad Loading...

Maven City members can choose a vehicle from a diverse fleet, which includes Chevrolet Cruze and Cruze Hatchback, Malibu, Tahoe and Volt; GMC Acadia and Yukon; and Cadillac ATS and Escalade, according to GM.

Hourly rates start as low as $8, including gas and insurance. Maven has no membership or application fees.

“With cars right around the corner in Atlanta’s most walkable neighborhoods, there is now a Maven vehicle to meet the many different lifestyle needs of people living in the city,” said Julia Steyn, vice president, General Motors Urban Mobility and Maven. “Atlanta’s commitment to urban mobility solutions makes it a great choice as the next Maven City carsharing market.”

In 11 months, Maven has launched three products and has grown to 17 cities in the U.S. and Canada, including Ann Arbor, Mich.; Atlanta; Baltimore; Boston; Chicago; Denver; Detroit; Los Angeles; Jersey City, N.J.; Nashville, Tenn.; New York City; Orlando; Phoenix; San Diego; San Francisco; Washington, D.C.; and Waterloo, Ontario, Canada.

Originally posted on Automotive Fleet

More Rental Operations

plane, palm trees, car rental sign
Rental Operationsby Chris BrownSeptember 15, 2026

Palm Beach Airport Code Change Creates Car Rental Distribution Gap

A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.

Read More →
Team members of U-Save's new franchise
Rental Operationsby StaffSeptember 15, 2026

U-Save Continues Dominican Republic Expansion with Launch in Punta Cana

The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.

Read More →
A traveler searches for rental cars with an AI bot
Rental OperationsSeptember 14, 2026

When AI Books the Rental Car, Who Controls the Sale?

As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)

Read More →
Ad Loading...
map of europe and summer car rental rates
Rental OperationsSeptember 11, 2026

European Booked Car Rental Rates Fell 5%, Results Varied by Country

Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.

Read More →
thumbnail of Chris Brown and Mike DeLorenzo with title Time to Rethink Rental Categories?
Rental Operationsby Chris BrownSeptember 8, 2026

Is It Time to Rethink Rental Categories?

As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.

Read More →
Woman receiving car rental rates on computer from AI agent
Rental OperationsSeptember 1, 2026

Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental

Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)

Read More →
Ad Loading...
map of globe with regional corporate car rental rates
Rental Operationsby StaffAugust 25, 2026

U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%

Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.

Read More →
Sixt H1 financial results
Rental Operationsby StaffAugust 14, 2026

Sixt Revenue Tops $2.4 Billion in First Half of 2026

Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.

Read More →
Bobby Klyce in memoriam image
Rental Operationsby Chris BrownAugust 13, 2026

In Memoriam: Bobby Klyce, Avis Licensee Legend

The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.

Read More →
Ad Loading...
Vibe coding webinar promo image
Rental Operationsby StaffAugust 12, 2026

How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]

A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.

Read More →
Ad Loading...