Enterprise Expands Loyalty Program in Latin America, Caribbean

Photo courtesy of Enterprise Holdings
Photo courtesy of Enterprise Holdings

Enterprise Rent-A-Car has expanded its Enterprise Plus loyalty program to eight countries in Latin America and the Caribbean.

Enterprise Plus members can now earn rewards and free rental days at locations in Belize, Costa Rica, Guatemala, Mexico, Nicaragua, Tortola, Trinidad & Tobago, and Uruguay.

This expansion of Enterprise Plus follows the loyalty program’s introduction in Argentina, Paraguay, and Curacao earlier this year.

“As our brands continue to expand internationally, it only made sense to also expand our Enterprise Plus program as a way to show our appreciation for our customers’ loyalty around the world,” said Peter A. Smith, vice president of global franchising at Enterprise Holdings.

With every qualifying rental, Enterprise Plus members earn points they can redeem anytime for free rental days in any available vehicle at thousands of participating Enterprise locations worldwide. Points don’t expire as long as the member has one qualifying Enterprise rental in a three-year period. Free rental day awards apply to time and mileage (base rate) only and do not cover taxes, surcharges, and concession fees, according to Enterprise.

Once enrolled, Enterprise Plus members simply use their membership number to book a reservation online, via the Enterprise mobile app, or over the phone to receive all member benefits.

Currently, Enterprise Holdings’ brands — Enterprise Rent-A-Car, National Car Rental, and Alamo Rent A Car — operate in more than 85 countries, including 30 in Latin America.

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