GM’s Maven Introduces Monthly Carsharing Service

The Chevrolet Volt will be offered to Maven Reserve customers in Los Angeles and San Francisco. Photo courtesy of GM
The Chevrolet Volt will be offered to Maven Reserve customers in Los Angeles and San Francisco. Photo courtesy of GM

Maven, General Motors’ mobility brand, has expanded its offerings to include a new monthly service, Maven Reserve. Maven members pay a monthly fee to reserve a GM vehicle for 28 days.

Members can download the Maven app to view pricing by market. Maven Reserve allows members to select from a range of pricing options including hourly to daily or monthly, according to GM.

Initially, the Maven Reserve vehicles include the Chevrolet Tahoe and the electric Chevrolet Volt.

Maven Reserve is available now in Los Angeles and San Francisco with plans to expand to other cities. The service was developed initially for entertainment and entrepreneurial communities seeking on-demand transportation options and longer-term access to vehicles, according to GM.

The Maven Reserve experience includes a dedicated parking space for the duration of the reservation and a personalized walk-through of the vehicle. Insurance and $100 worth of gas are also included, and there are no membership or application fees.

“At Maven, we’ve matured our platform to meet the dynamic lifestyle needs of our members through multiple sharing solutions,” said Julia Steyn, vice president, General Motors Urban Mobility and Maven. “Maven Reserve is an innovative approach that answers requests from members for longer-term reservation options.”

Maven Reserve provides vehicles for the lifestyle needs of all members, including those who may be on short-term assignments, business trips, production shoots, and vacations, according to GM.

“Maven Reserve helps our members be there for the moments that matter most, both personally and professionally,” said Megan Stooke, chief marketing officer, General Motors Urban Mobility and Maven. “Carsharing is evolving, and Maven will continue to adapt to members’ wants and needs.”

Since launching in October 2016, Maven City carsharing in Los Angeles has experienced an average monthly member growth of 56%. Maven City in San Francisco has grown on average by 31% monthly since launching in September 2016.

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

 
 

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Understanding The Fleetification of Everything

As fleet miles increase exponentially, and as new stratum of fleet enter both consumer and business use cases, the "founding fathers" who gathered at Fleet Forward in Miami last week have some work to do.

The Problem with Valuing Safety Technology

As advanced safety technologies have migrated to mainstream vehicles, retaining value for these options at resale remains an issue.

ELD Mandate: Is Your Head Still in the Sand?

If you think you have 11 weeks to implement an Electronic Logging Device system to meet the Dec. 18 compliance deadline, you really don’t — for a few reasons.

Job Finder: Access Top Talent. Fill Key Positions.

>