ReachNow Expands Service in Portland
BMW's ReachNow has expanded its carsharing service’s home area in Portland, Ore.

Photo courtesy of BMW

Photo courtesy of BMW
BMW's ReachNow has expanded its carsharing service’s home area in Portland, Ore.
The home area now includes St. Johns neighborhood and Portland Community College’s Sylvania campus, according to the company.
“Part of the magic of Portland is how ReachNow can unlock the unique character of each neighborhood by providing a hassle-free way to explore every corner of the city,” said Alan Bates, ReachNow’s Portland market manager. “Our expansion to St. Johns and PCC Sylvania provide a solution for areas of the city that were underserved by carsharing.”
At Portland Community College’s Sylvania campus, students, staff, and visitors can start or end their ReachNow trip at any day-rate parking spot on campus. Parking is free and a ReachNow car is allowed in any day-rate parking spot, according to the company.
“With carsharing services like ReachNow, we are able to provide Portland Community College students, faculty, and staff with affordable and environmentally responsible alternatives to driving a personal vehicle to campus,” said Mark Gorman, transportation demand management at Portland Community College.
More Rental Operations

The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
Turo to Launch Vehicle Delivery Service
Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
Read More →
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
