Advantage, ACE Earn Top Customer Experience Ratings

Photo courtesy of Advantage Rent A Car
Photo courtesy of Advantage Rent A Car

Advantage Rent-A-Car and ACE Rent A Car delivered the best customer experience in the rental cars & transport industry, according to the 2017 Temkin Experience Ratings.

This survey is an annual customer experience ranking of companies based on a survey of 10,000 U.S. consumers.

Advantage Rent-A-Car took the top spot out of the 14 rental car and transport companies included in this year's ratings, earning a score of 75% and coming in 60th place overall out of 331 companies across 20 industries. ACE Rent A Car came in second with a score of 72% and an overall rank of 111th, according to the survey.

"Congratulations to Advantage for making the most improvements over the last year and taking over the top spot for customer experience in rental cars," said Bruce Temkin, managing partner of Temkin Group.

Here are the ratings of all rental cars and transport companies in the 2017 Temkin Experience Ratings:

• Advantage Rent-A-Car: 75%
• ACE Rent A Car: 72%
• Fox Rent A Car: 71%
• National Car Rental: 70%
• Rent-a-Wreck: 69%
• Enterprise Rent-A-Car: 68%
• Uber: 68%
• Alamo Rent A Car: 66%
• Hertz: 61%
• Lyft: 61%
• Thrifty: 61%
• Dollar: 60%
• Budget: 58%
• Avis: 54%

Of the 11 companies in this industry that were included in both Temkin’s 2016 Ratings and the 2017 Ratings, all of them saw their scores increase over the last year. Advantage Rent-A-Car improved the most, gaining 25 points, while Avis improved the least, gaining only three points.

Overall, the rental cars and transport industry averaged a 65% rating in the 2017 Temkin Experience Ratings and tied for 16th place out of 20 industries. The average rating of the industry improved by 13 points between 2016 and 2017, going from 52.4% to 65.2%, according to the survey.

Now in its seventh year of publication, the 2017 Temkin Experience Ratings looks at customer experience in the industry, evaluating 331 companies across 20 industries: airlines, auto dealers, banks, computer & tablet makers, credit card issuers, fast food chains, health plans, hotels & rooms, insurance carriers, investment firms, parcel delivery services, rental cars & transport, retailers, software firms, streaming media, supermarket chains, TV & appliance makers, TV/Internet service providers, utilities, and wireless carriers.

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