Europcar Group Purchases Danish Franchisee

Photo courtesy of Europcar Group
Photo courtesy of Europcar Group

Europcar Group has announced the acquisition of its Danish franchisee, one of its biggest in terms of revenue.

After the acquisition of its Irish franchisee in 2016, Europcar accelerates the extension of its corporate network from 10 to 11 countries and strengthens its car rental and vans and trucks footprint, according to the company.

Europcar Denmark has a nationwide network of 40 branches throughout Denmark, both locally and at all the major airports. The company operates an average rental fleet in excess of 6,000 vehicles covering cars, vans, and specialist vehicles. It has a customer base of both leisure and B2B customers. In 2016, Europcar Denmark generated revenues of 60 million euros, according to Europcar Group.

“We are delighted to welcome Europcar Denmark as our newest corporate country,” said Caroline Parot, CEO of Europcar Group. “Together with the existing management team, we aim to support the continued growth of the business and to achieve synergies with our other corporate countries. We will also learn what can be achieved in new market segments such as the market position Europcar Denmark has developed among entertainment and production companies. Only four months after buying our Irish franchisee, we take the next step in our dynamic acquisition plan, allowing us to strengthen our leadership, with in sight our 2020 ambition.”

“We are a long partner of the Europcar brand and we are very proud to become part of the group,” said Christian Ree, CEO of Europcar Denmark. “Since 1954, Europcar Denmark has had its sole focus on delivering the best and most reliable car/van rental product possible in Denmark. Becoming a corporate country not only strengthens our ability to continue that, but it also gives us a much stronger technical platform to develop new and innovative mobility products to the benefit of all our Danish and international customers in the future.”

Comment On This Story

Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.


Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Auto Manufacturers: Mobility Disruptors or Fleet Providers?

Maven’s Alex Keros shares insights into evolving smart mobility business models and new opportunities with fleet management.

What is Your Time Worth?

Personal observations of retail and travel transactions reveal just how much a consumer’s time is worth today, and how increasingly intolerant we are of inefficient transactions.

Safeguarding Your Business with Brokers

While the high-profile bankruptcy of Atlas Choice has left many car rental companies wary of working with brokers, rental companies can take steps to protect themselves and ensure a productive relationship.

Job Finder: Access Top Talent. Fill Key Positions.