Related: Hertz Posts $474M Net Loss for 2016
Hertz Reports Net Loss of $223M
For the first quarter 2017, Hertz Global Holdings Inc. reported declines in revenue and earnings. Hertz’s total revenues were $1.9 billion, a 3% decline year-over-year, while adjusted earnings were negative $110 million — compared to positive $27 million in Q1 2016.

Photo courtesy of The Hertz Corp.

Photo courtesy of The Hertz Corp.
For the first quarter 2017, Hertz Global Holdings Inc. has reported its total revenues as $1.9 billion, a 3% decline versus first quarter 2016.
Adjusted earnings for Q1 were negative $110 million compared to positive $27 million in the same period last year, according to Hertz.
For the third quarter, Hertz reported a net loss (from continued operations) of $223 million, including $30 million of impairment charges. This is compared with a net loss of $52 million during the same period last year. Before income taxes, Hertz’s net loss was $294 million versus $76 million in Q1 2016.
For the U.S., Hertz’s total RAC revenues were $1.4 billion in Q1, a decrease of 4% from last year. Transaction days decreased by 1% year-over-year, primarily driven by one less rental day since 2016 had Leap Day. According to Hertz, pricing dropped 3% in Q1 impacted by an unfavorable customer mix, which the company is looking at in its long-term improvement plan. Adjusted earnings for Q1 were negative $104 million, a $130 million decline from last year.
“As previously outlined, we are executing on a turnaround plan that puts our customers at the center of everything we do,” said Kathryn V. Marinello, president and CEO of Hertz. “Our goal is to strengthen the business to drive predictable, sustainable growth over the long term. While we are mindful of today's headwinds related to used car residual values, our commitment to investing in the business remains steadfast. In particular, we are placing significant emphasis on fleet quality, the customer experience, brand development, and systems transformation. These investments are critical to rebuilding our position as a leader in the global rental car market. While our performance doesn't yet reflect our investments and may continue to be uneven, we are seeing signs of progress.”
In Q1, U.S. RAC net vehicle depreciation per unit per month increased 15% to $348, primarily driven by seasonally weak residual trends. Hertz continued its fleet optimization plan by selling 21% more vehicles year-over-year, according to the company. U.S. vehicle utilization was lower by 3 percentage points in Q1.
Hertz’s total international RAC revenues were $411 million in Q1, a decrease of 5% from Q1 2016. Excluding a $6 million impact of foreign currency exchange rates, revenues dropped 4% due to a 4% decrease in total revenue per transaction day (RPD), according to Hertz.
More Rental Operations

Rethink The Future To Avert A Race To The Bottom
Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.
Read More →
DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators
Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.
Read More →
Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk
Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.
Read More →
Green Motion And U-Save Open Rental Operations In Guatemala
The brands will open their first rental car outlets in the country at La Aurora International Airport in Guatemala City.
Read More →
U.S. Business Travel Drives $623 Billion+ in Economic Impact as Spending Reaches $538 Billion
The data also underscores the industry’s strong multiplier effect across the U.S. economy, revealing that each dollar invested in business travel in 2024 generated $1.16 in GDP.
Read More →
Rental Fleet Sales Skating Just Above 2025 Levels
The U.S. economy's continued growth and positive business investment are creating a favorable environment for fleet vehicle demand.
Read More →Grow Your Rental Business Beyond Cars
Rental fleet operations are facing numerous evolving challenges and opportunities from AI technology to rate and revenue management, to customer service and business growth.
Read More →
Using AI to Create Clarity, Not Conflict, in Rental Car Damage
Rental companies still need people, policy, judgment, and thoughtful implementation, with operators remaining in control of the customer experience.
Read More →
Get Ready To Roll: No Stopping Self-Driving Rental Cars
The autonomous mobility technology revolution will move at its own pace, but sooner rather than later.
Read More →
Southwest Airlines Selects CarTrawler For Its Car Rental Booking Platform
The platform is designed to allow customers to compare and book rental vehicles more easily during the travel booking process.
Read More →
