Hertz Wins FlyerTalk Award for Best Rewards Program
Hertz Gold Plus Rewards was voted the Best Rewards Program in the Drive category across every geographic region in the world for the sixth consecutive year.

Photo courtesy of Hertz

Photo courtesy of Hertz
Hertz Global Holdings has announced that its Hertz Gold Plus Rewards loyalty program received top honors in the 2017 FlyerTalk Awards.
Hertz Gold Plus Rewards was voted the Best Rewards Program in the Drive category across every geographic region in the world — the Americas, Europe/Africa and Middle East/Asia/Oceana — for the sixth consecutive year.
Hertz also earned a FlyerTalk Award for Outstanding Benefit in the Drive category for its Five-Star and President's Circle Gold Plus Rewards elite membership tiers in Europe/Africa and Middle East/Asia/Oceana, according to the company.
"We are honored that Hertz Gold Plus Rewards earned top recognition in the FlyerTalk Awards," said Kathryn Marinello, Hertz’s president and CEO. "The FlyerTalk community represents many of our loyal customers and we thank them for choosing Gold Plus Rewards as their favorite car rental rewards program every year since the Awards debuted in 2012."
The FlyerTalk Awards are held annually and determined by members of FlyerTalk, an online community comprised of more than 675,000 frequent travelers. FlyerTalk members share knowledge of airline, hotel, and car rental affinity programs and vote once a year for the best ones within the Fly, Stay, and Drive categories.
Hertz Gold Plus Rewards is free to join and offers a variety of benefits, including the ability to earn points and redeem for rental days or in exchange for other frequent traveler program rewards, according to the company.
More Rental Operations

Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →
Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027
Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.
Read More →
Avis Cuts Fleet as Summer Demand Trails Expectations
Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.
Read More →
Why Bookings Are Only the Start of the Rental Day
A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.
Read More →
This Is the Oldest Car Rental Advertisement You’ll Ever See
This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.
Read More →
The Desk Upsell Is Costing Operators More Than it Earns
Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.
Read More →
