Lurento Launches Luxury Rental Service in Spain

Photo courtesy of Lurento
Photo courtesy of Lurento

Lurento, a European-based luxury car rental company, has announced the launch of its service in Spain. Customers can now book luxury and sports cars in Madrid, Barcelona, Valencia, Seville, Marbella, and Malaga.

"We've on-boarded a number of partners in Spain,” said Milan Krstanovic, Lurento’s partner relations manager. “Our customers will have the best deals for the upcoming season and more than 100 models to choose between, from a Lamborghini Aventador to a Mercedes Viano.”

"Sharing economy services are changing the way we rent cars,” said Mihailo Dhoric, CEO of Lurento. “Car rental corporations and local companies are unable to cope with the market trends. Lurento is about to change that. Customers want better support, transparent pricing, and more options to choose from."

Launched in 2016, Lurento also operates in Italy, Germany, Monaco, Austria, and Switzerland.

"We've managed to create early traction with minimal investment by building trust and word-of-mouth,” said Dhoric. “It's quite a challenge for a startup to hit 2900 euros AOV in only five months. I'm proud of how much my team has succeeded in building trust and promoting our values. We strongly believe that our customers deserve premium quality service."

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

 
 

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

What a Connected Fleet Means to Avis (and Car Rental)

Counter bypass is just the beginning. The promise of a “data-driven ecosystem” that connects renters with the rental agency, retail services, and even the city is a better managed fleet, an improved user experience, and new revenue opportunities during the rental itself.

Should Peer-to-Peer Renters Pay Airport Car Rental Fees?

The question is central to the City of San Francisco’s lawsuit against Turo for operating without a permit at San Francisco International Airport.

Hard Times Ahead for the Compact SUV Segment?

The hottest segment today is facing a glut of models and volume in tomorrow’s wholesale market.

Job Finder: Access Top Talent. Fill Key Positions.

>