GO Rentals, a New Zealand-based car rental company, has received the Qualmark Gold Sustainable Tourism Award.

GO Rentals is the first business in New Zealand’s car rental industry to receive this award for excellence in sustainable business practices.

Qualmark provides a trusted guide to accommodations, transportation, and attractions for travelers. Businesses displaying the Qualmark symbol have been independently validated and have met quality standards and environmental criteria.

“We are thrilled to be leading the industry into the Qualmark Gold level of endorsement,” said James Dalglish, general manager of GO Rentals. “As a business, we are focused on quality, safety, environmental mindfulness, and value, so the recognition from Qualmark is very rewarding for our team as well as giving us excellent increased profile to travelers.” 

Cameron Lawrence, general manager of Qualmark New Zealand, said businesses that receive a Qualmark Gold Sustainable Tourism Award have been identified as leading the way in making the New Zealand tourism industry a sustainable visitor destination.

“Qualmark evaluates each business to ensure the delivery of a quality sustainable experience with elements of health and safety, environmental, and social performance all assessed under our refreshed sustainable tourism business criteria,” said Lawrence. “GO Rentals has demonstrated consistently high performance across the Qualmark criteria, and it should be congratulated for its leadership and commitment to delivering sustainable tourism experiences.”

Launched in 1999, GO Rentals started with only a handful of vehicles and one location. Eighteen years later, GO Rentals now has a fleet of almost 3,000 vehicles and six locations across New Zealand.