Lyft Users Can Now Add Taco Bell Stop to Ride
Taco Mode is an in-app option for Lyft passengers, providing them with Taco Bell swag, custom in-car menu, a tricked-out taco-themed car, and a free Doritos Locos Taco.

Photo courtesy of Taco Bell Corp.

Photo courtesy of Taco Bell Corp.
Partnering with Lyft, Taco Bell fans can officially add a Taco Bell stop to their Lyft ride.
Taco Mode is an in-app option for Lyft passengers, providing them the ultimate Taco Bell experience including swag, custom in-car menu, a tricked-out taco-themed car, and a free Doritos Locos Taco when you "ride-thru" Taco Bell on the way to their next destination.
"We realized that for every person who has asked their Lyft driver to make a pit-stop at Taco Bell — and we've seen many — there are likely those who weren't sure if this were possible,” said Marisa Thalberg, chief marketing officer, Taco Bell Corp. “With the advent of this fantastic partnership with Lyft, we will erase any lingering uncertainty and celebrate the ability to 'ride-thru' in Taco Mode."
The Taco Mode test will begin in Orange County from July 27 – 29 and August 3 – 5, 2017. Passengers who order a Lyft between 9 p.m. and 2 a.m. PST in the designated area will have the ability to choose Taco Mode in their Lyft mode options. Taco Bell and Lyft plan to expand Taco Mode into additional markets by the end of the year, with an expected nationwide rollout in 2018.
"We enjoy bringing new experiences to life for our passengers, and Taco Mode allows them to extend the night in a way that hasn't been done before," said Melissa Waters, Lyft's head of marketing. "We're combining two of our passengers' favorite activities — a night out with friends and enjoying Taco Bell — which means there is even more of the night to love."
More Rental Operations

The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
Turo to Launch Vehicle Delivery Service
Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
Read More →
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
