Dealer Marketing Services Inc., the makers of ProMax Unlimited, announced the release of Recall Check, a new feature available within the ProMax platform.

Recall Check monitors auto dealers’ entire inventory for open recalls via an automatic nightly process. Additionally, Recall Check performs a check for recalls whenever a trade is booked in or a vehicle is delivered. All recall information is tracked across several reports and available at the click of a button, according to the company.

ProMax’s Recall Check feature is powered by Recall Masters, a provider of automotive recall news, data, training, and communications. Recall Masters draw on a comprehensive Original Equipment Manufacturer (OEM) database.

“Recall Check is fully integrated into the ProMax system,” said Darian Miller, ProMax’s chief technology officer. “It happens automatically on the Trade Screen and on all inventories via daily monitoring, but it’s also available when booking in Inventory or from any pertinent deal screen in our award-winning Desking suite. The Open Recall Report and Compliance Review Report make all facets of recall information easy to access and use.”

“As the automotive market evolves, Recall Masters is continually evolving our systems and database to provide the most valuable information possible to promote sound dealership business initiatives and consumer safety,” said Christopher Miller, CEO of Recall Masters Inc. “The integration with ProMax’s Recall Check feature allows their customers to easily access unique recall data and information through the existing ProMax workflow. ProMax dealers can focus on efficiently managing recalls and attending to the needs of consumers through a familiar, proven platform.”