LUXnow, a peer-to-peer platform for luxury carsharing, has announced its official launch. Available via its mobile app and website, LUXnow provides members with a selection of luxury vehicles through its community marketplace. Vehicle owners can list their vehicles to be rented out.

Launching initially in South Florida with exotic cars – from such brands as Bentley, Ferrari, Lamborghini and Range Rover – LUXnow will soon expand nationally to also include villas, yachts, and private jets.

As co-founders of Carefree Lifestyle, a Miami-based exotic car rental and luxury concierge service founded in 1999, Anthony and Gary Marotta noticed a void in the luxury rental market. Owners' idle assets were incurring expenses, and renters didn't have a clear-cut path to obtain luxury vehicles.

"We recognized an opportunity in the market to provide consumers with a frictionless, on-demand luxury rental experience, while at the same time providing owners with a pipeline to securely and efficiently loan out their idle assets while generating passive income – removing the burden that is associated with ownership today," said Anthony Marotta, co-founder of LUXnow. "Through this new platform, we look forward to delivering the same exceptional service, consistent portfolio, and extraordinary experiences that our customers have come to know and trust."

LUXnow plans to expansion to New York in fall 2017 — with plans to expand to Los Angeles, San Francisco, and Las Vegas afterward, according to the company.