Enterprise is extending its Plus Your Points promotion for loyalty members. Logo courtesy of Enterprise Holdings.

Enterprise is extending its Plus Your Points promotion for loyalty members. Logo courtesy of Enterprise Holdings.

Enterprise is launching its annual Plus Your Points promotion nearly a month earlier than in 2016. Additionally, the program will run through the end of January 2018, offering members more than 40 extra days to earn bonus points.

The Plus Your Points promotion enables Enterprise Plus loyalty members to earn double points on qualifying rentals, as well as bonus points for a variety of rental-related items. For example, participants can earn points by sharing news about the promotion on Twitter, opting to receive Enterprise emails, and downloading Enterprise’s mobile app.

Points earned during the Plus Your Points promotion are redeemable for free rental days in any available vehicle at thousands of participating Enterprise locations worldwide. Free rental day covers base rate (time and mileage) only, according to the company.

And the points don’t expire as long as the member completes one qualifying Enterprise rental during every three-year period.

“Extending the Plus Your Points promotion this year will give our customers even more time to rack up points they can redeem for free rental days — days they can use to hit the road in pursuit of their passions,” said Lee Broughton, vice president, Enterprise North American Brand Marketing. “It’s a thrill for us to reward our customers whenever we can, and we look forward to hearing about the journeys they will take with their bonus points.”

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