Auto Rental News
MenuMENU
SearchSEARCH

Florida Rental Operators Return to Locations After Irma

We reached out to several rental operators in Florida for an update on their rental locations and the safety of their employees after Hurricane Irma tore through the Caribbean and East Coast. Some cities are still facing flooding and power outages.

by Staff
September 13, 2017
Florida Rental Operators Return to Locations After Irma

Teams conduct rescue operations in Jacksonville, Florida, Sept. 11, 2017. Photo courtesy of U.S. Coast Guard District 7

3 min to read


Teams conduct rescue operations in Jacksonville, Florida, Sept. 11, 2017. Photo courtesy of U.S. Coast Guard District 7

After Hurricane Irma battered its way through the Caribbean, it hit Florida as a category 4 hurricane on Sunday and then continued to cause damage through Georgia and South Carolina. As of Tuesday, the storm weakened to a post-tropical cyclone and moved toward Tennessee.

We talked to rental operators in Florida to get an update on their rental locations and their employees after Irma tore through the region. 

Ad Loading...

As of Tuesday, Sixt reopened its South Florida locations to the public. Sixt closed its locations in Fort Lauderdale, Miami, Orlando, and Tampa.

“The greatest win for us was that we were able to make sure that all our employees were safe,” says Daniel Florence, co-president of Sixt North America. “We shut down the operations earlier to allow them to take care of any personal issues, whether that was evacuating themselves or finishing hurricane prep at their homes.”

Additionally, Sixt secured its fleet before the hurricane hit. According to Florence, most of the vehicles were moved from downtown locations to airport locations to be stored.

“While we had a few vehicles with minor damage, the good news is that the hurricane didn’t cause significant impact to our fleet,” he says.

Miami was the biggest hit for Sixt, but since its vehicles were stored in the airport’s consolidated rental car facility, it helped reduce the amount of damage.

Ad Loading...

“We had insignificant damage to some of our facilities, but nothing to keep us from opening back up,” says Florence. “At our Fort Lauderdale airport location, a sign was knocked down.”

Over the weekend, Sixt closed its Tampa location at noon on Saturday and then closed its Orlando location by 5:30 p.m. on Saturday.

“Over the weekend, some customers returned their vehicles to our northern Florida locations and Atlanta,” says Florence. “And other customers kept the cars and planned to return them on Tuesday.”

As of Wednesday, Hertz reopened its national headquarters in Estero, Fla. The Hertz facility sheltered 500 people during Hurricane Irma, including Lee County Sheriff's office, which moved its mobile headquarters to Hertz's garage. The new Hertz headquarters building withstood Irma with small amounts of damage; it was built to survive category 4 hurricanes, according to the company.

Bruno Vargas, owner of Speed Luxury Car Rental in Miami, parked his luxury rental vehicles inside his facillity in Miami during Hurricane Irma. Photo courtesy of Bruno Vargas

At Fox Rent A Car, the locations in Miami, Ft. Myers, and Orlando are all operational as of Tuesday but are doing so without power.

Ad Loading...

“We have had some serious hurdles to contend with and are only operating during daylight hours,” says Mike Olson, vice president of marketing for Fox Rent-A-Car.

At Fox’s locations in Fort Lauderdale and Tampa, there is power on-site but it’s limiting. According to Olson, the locations are running extension cords from outdoor outlets that still had power running to them.

Fuel is also a concern. Most stations and suppliers were out pre-storm, but those capabilities are coming back online as soon as possible, says Olson.

First Class Rent A Car in Miami suffered no damage to its location or its vehicles. During the hurricane, Owner Carlos Dolabella stored his luxury and exotic rental vehicles in his location’s warehouse. Bruno Vargas, owner of Speed Luxury Car Rental in Miami, also was able to park his luxury vehicles in a safe place.

“Most importantly, all of our employees and their families are safe and are trying to find ways to get to their offices,” says Olson. “There are still limitations and curfews.”

More Rental Operations

Photos of Martin Romjue and Denis Gjoni on opposite sides of large headline for the video.
Rental Operationsby Martin RomjueJune 17, 2026

Stop Losing Money On Rental Tolls

Regardless of your rental fleet size and structure, fleet managers, executives, and owners can gain valuable insights into an often-overlooked area of fleet operations.

Read More →
Richard Lowden gesturing on stage in front of a red curtain at the Gaylord Texan Resort near Dallas.
Rental Operationsby Martin RomjueJune 12, 2026

Rethink The Future To Avert A Race To The Bottom

Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.

Read More →
John Possumato holding microphone while asking a question during a live conference session at the ICRS Show.

DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators

Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.

Read More →
Ad Loading...
Close-up of a Jeep Wrangler front grille and headlight with text noting Stellantis’ recall of 1.3 million Jeep vehicles worldwide over a potential fire risk tied to power steering wiring.
Fleet Acquisitionby StaffJune 10, 2026

Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk

Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.

Read More →
Franchisee standing with yellow U-Save branded sign in front of the rental car outlet.

Green Motion And U-Save Open Rental Operations In Guatemala

The brands will open their first rental car outlets in the country at La Aurora International Airport in Guatemala City.

Read More →
An airplane parked at a gate next to large headline and bullet points about study highlights.

U.S. Business Travel Drives $623 Billion+ in Economic Impact as Spending Reaches $538 Billion

The data also underscores the industry’s strong multiplier effect across the U.S. economy, revealing that each dollar invested in business travel in 2024 generated $1.16 in GDP.

Read More →
Ad Loading...
Green and black bar graphs show May 2025 v. 2026 fleet vehicle sales into commercial, rental, and government fleet sectors.
Fleet Acquisitionby Martin RomjueJune 3, 2026

Rental Fleet Sales Skating Just Above 2025 Levels

The U.S. economy's continued growth and positive business investment are creating a favorable environment for fleet vehicle demand.

Read More →
Interviewer Martin Romjue and guest Ryan Kerzner on both sides of a title page with large lettering.
Rental Operationsby Martin RomjueJune 3, 2026

Grow Your Rental Business Beyond Cars

Rental fleet operations are facing numerous evolving challenges and opportunities from AI technology to rate and revenue management, to customer service and business growth.

Read More →
An AI-imaging tunnel instantly scans a car for damages at Wenn's location in Lithuania.
Rental OperationsJune 2, 2026

Using AI to Create Clarity, Not Conflict, in Rental Car Damage

Rental companies still need people, policy, judgment, and thoughtful implementation, with operators remaining in control of the customer experience.

Read More →
Ad Loading...
Close up of a high-tech vehicle console with a remote key.
Rental OperationsJune 1, 2026

Get Ready To Roll: No Stopping Self-Driving Rental Cars

The autonomous mobility technology revolution will move at its own pace, but sooner rather than later.

Read More →
Ad Loading...