San Diego’s Rental Car Center Unveils Digital Art Installation

San Diego International Airport's Rental Car Center. Photo by Amy Winter-Hercher.
San Diego International Airport's Rental Car Center. Photo by Amy Winter-Hercher.

San Diego International Airport’s Rental Car Center has revealed a 1,600-foot long digital art installation, according to a report by Times of San Diego.

Entitled Dazzle, the installation consists of 2,100 e-paper panels attached to the rental car center’s facade, says the report. Each panel is solar powered and computer-controlled.

The panels collectively display more than 15 designed animations, including water ripples and snowflakes, according to the report. The artwork is named for dazzle camouflage, a type of camouflage for ships used in World War I. The outlines of ships could be camouflaged through the use of stripes and patterns.

“There is nothing like this — in terms of scale and artistic use of this sustainable technology in art — anywhere in the world,” Kimberly J. Becker, president and CEO of the San Diego County Regional Airport Authority, told Times of San Diego. “We’ve taken a functional building and turned it into a vibrant artwork.”

The $875,000 project was funded under the airport’s public art program by a 2% distribution of the rental center’s construction costs, according to the report.

Click here for the full Times of San Diego report.

Comment On This Story

Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.


Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Will Cars Become Transportation Appliances?

The cars are still the stars, but this year’s L.A. Auto Show revealed an auto industry at a crossroads.

U.S. Car Rental: Sanity in the Face of Disruption

A newfound austerity in fleeting is producing a domino effect of benefits for 2018.

Understanding The Fleetification of Everything

As fleet miles increase exponentially, and as new stratum of fleet enter both consumer and business use cases, the "founding fathers" who gathered at Fleet Forward in Miami last week have some work to do.

Job Finder: Access Top Talent. Fill Key Positions.