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San Diego’s Rental Car Center Unveils Digital Art Installation

San Diego International Airport’s Rental Car Center has revealed a 1,600-foot long digital art installation called Dazzle. The panels collectively display more than 15 designed animations.

by Staff
September 20, 2017
San Diego’s Rental Car Center Unveils Digital Art Installation

San Diego International Airport's Rental Car Center. Photo by Amy Winter-Hercher.

1 min to read


San Diego International Airport's Rental Car Center. Photo by Amy Winter-Hercher.

San Diego International Airport’s Rental Car Center has revealed a 1,600-foot long digital art installation, according to a report by Times of San Diego.

Entitled Dazzle, the installation consists of 2,100 e-paper panels attached to the rental car center’s facade, says the report. Each panel is solar powered and computer-controlled.

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The panels collectively display more than 15 designed animations, including water ripples and snowflakes, according to the report. The artwork is named for dazzle camouflage, a type of camouflage for ships used in World War I. The outlines of ships could be camouflaged through the use of stripes and patterns.

“There is nothing like this — in terms of scale and artistic use of this sustainable technology in art — anywhere in the world,” Kimberly J. Becker, president and CEO of the San Diego County Regional Airport Authority, told Times of San Diego. “We’ve taken a functional building and turned it into a vibrant artwork.”

The $875,000 project was funded under the airport’s public art program by a 2% distribution of the rental center’s construction costs, according to the report.

Click here for the full Times of San Diego report.

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