DriveNow UK Reaches 1 Million Customers
DriveNow, the joint venture of the BMW Group and Sixt SE, has surpassed the one-million customers mark in the U.K.
Photo courtesy of DriveNow
Photo courtesy of DriveNow
DriveNow, the joint venture of the BMW Group and Sixt SE, has surpassed the one-million customers mark in the U.K., according to a report by FleetNews.
To commemorate the event, DriveNow is giving away 10 million free minutes to its customers in all U.K. markets, including London, says the report. Each member will receive 10 minutes of drive time to use from Oct. 10-17.
"One million customers is a great milestone for us and we’d like to celebrate it together with our users,” James Taylor, managing director of DriveNow UK, told FleetNews. “Since DriveNow’s launch in 2011, carsharing has grown massively in importance and has become a common mobility option in many large cities.”
DriveNow’s BMW and MINI models are used up to 23 times per day by customers in all of its cities, according to the report.
Click here for the full FleetNews report.
More Rental Operations
The Desk Upsell Is Costing Operators More Than it Earns
Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.
Read More →
U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius
The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.
Read More →
Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030
A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.
Read More →
Rental Car Fleet Sales Show Mid-Year Strength
June gains ensured rental fleets closed out the first half of 2026 in positive territory.
Read More →
Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport
The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.
Read More →
Brazilian Executive MBA Targets Growing Domestic Rental Car Industry
Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.
Read More →
Green Motion Expands Into Japan With Master Franchise Agreement
Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.
Read More →
ACRA Carrying Fuller Industry Load As AI and EVs Lurk In Future
The leading car rental professional business group details an active legislative, regulatory, and macro-trends agenda affecting car rental operators.
Read More →
World Cup Travel Data Shows Longer Car Rentals and More One-Ways
A recent analysis of FIFA bookings found varied demand patterns that influenced rental car pricing.
Read More →
A Leveling Force: AI Morphs Into A Rental Car Profit-Seeker
Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.
Read More →