Highest Thanksgiving Day Travel Predicted in 12 Years
AAA Travel projects that 50.9 million Americans will travel 50 miles or more away from home this Thanksgiving holiday weekend, an increase of 1.6 million travelers compared with last year. Car rental rates will hit a five-year holiday high at $70 per day.

AAA projects that 45.5 million Americans (89% of travelers) are planning a road trip this Thanksgiving holiday weekend. Photo via Wikimedia/Minesweeper

AAA projects that 45.5 million Americans (89% of travelers) are planning a road trip this Thanksgiving holiday weekend. Photo via Wikimedia/Minesweeper
For the upcoming Thanksgiving holiday weekend, AAA Travel projects that 50.9 million Americans will travel 50 miles or more away from home, an increase of 1.6 million travelers compared with last year.
This represents a 3.3% increase over 2016 and the most Thanksgiving travelers since 2005. The Thanksgiving holiday travel period is defined as Wednesday Nov. 22 to Sunday Nov. 26.
AAA and INRIX, a global transportation analytics company, predict travel times in the most congested cities in the U.S. could be as much as three times longer than the optimal trip.
"Thanksgiving kicks off the start of a busy holiday season, and more thankful Americans will travel to spend time with friends and family this year," said Bill Sutherland, AAA senior vice president, travel and publishing. "A strong economy and labor market are generating rising incomes and higher consumer confidence, fueling a strong year for the travel industry, which will continue into the holiday season."
This year, 89% of all travelers (45.5 million) are planning a Thanksgiving road trip, an increase of 3.2% over last year, according to AAA. Car rental rates will hit a five-year holiday high at $70 per day. This could be due to an increase in domestic demand and cost of newer vehicles. For airfare, Americans will pay the cheapest airfare since 2013 for a round-trip flight for the top 40 domestic routes, says AAA.
When it comes to gas prices, most U.S. drivers will pay the highest Thanksgiving gas prices since 2014. The national average price for November is $2.54, 37 cents more than last November (1st-14th).
Based on historical and recent travel trends, INRIX predicts drivers will experience the worst congestion during the early evening — as early as Tuesday of Thanksgiving week — as commuters mix with holiday travelers.
"Thanksgiving has historically been one of the busiest holidays for road trips, and this year we could see record-level travel delays," said Bob Pishue, transportation analyst at INRIX. "Knowing when and where congestion will build can help drivers avoid the stress of sitting in traffic."
The worst traffic hotspot in each of the 10 most congested U.S. cities:
City | Traffic Hotspot |
|---|---|
Los Angeles, CA | I-5 S at Valley View Ave |
New York, NY | I-495 E at NY-106/NY-107 |
San Francisco, CA | I-80 E at Pinole Valley Rd |
Atlanta, GA | I-75 N at Chastain Rd |
Miami, FL | I-95 N at Congress Ave |
Washington, DC | I-95 S at US-17/US-1 |
Dallas, TX | US-75 S at I-45/I-3 |
Boston, MA | I-90 W at I-84/US-20 |
Chicago, IL | I-90 W at I-190 |
Seattle, WA | I-405 S at WA-167 |
Based on AAA.com bookings, this year’s top 10 destinations for Thanksgiving include: Orlando; Anaheim, Calif.; New York City; Honolulu; Las Vegas; Punta Cana, Dominican Republic; Cancun, Mexico; San Francisco; Kahului, Maui; and Fort Lauderdale.
Originally posted on Automotive Fleet
More Rental Operations

Direct, Broker or Hybrid? How Travel Retailers Source Rental Cars
As travel retailers weigh direct supplier relationships against third-party distribution, rental operators need to understand how those decisions affect their business.
Read More →
How Did This Independent Rental Operator Grow to 170 Vehicles in 4 Years?
With 170 vehicles across three Kentucky locations, Joel Price relies on an overseas team to handle reservations, payments, and after-hours customer service. It's one part of an unconventional approach to growing an independent rental operation.
Read More →
What Does It Take to Succeed in B2B Rentals?
The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.
Read More →
NPR Builds on International Partnerships to Grow Rental Bookings
With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.
Read More →
Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
Read More →
The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
Turo to Launch Vehicle Delivery Service
Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
Read More →
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
