Enterprise Re-enlists Kristen Bell, Joel McHale for Ad Campaign

A screenshot from one of Kristen Bell's previous ads for Enterprise. Photo via Enterprise/Youtube
A screenshot from one of Kristen Bell's previous ads for Enterprise. Photo via Enterprise/Youtube

Actress Kristen Bell and actor and comedian Joel McHale are back in front of the camera in a new advertising campaign for Enterprise, the company announced.

Building on momentum from previous ads featuring the two, the new campaign will feature both television ads and digital shorts to showcase the range of transportation solutions offered by Enterprise.

Bell will be featured in two ads that focus on Enterprise Car Sales, highlighting the division’s customer service and transparent approach to trade-ins. In one of McHale’s ads, he will land a stunt car in an auto repair shop and rely on Enterprise to cover his transportation needs.

"As the needs and habits of drivers continue to evolve, one thing remains a constant – Enterprise has their backs,” Rob Connors, VP of marketing for Enterprise, said. “We will always offer them helpful transportation solutions tailored to their needs, no matter if they're looking to rent, buy or share a vehicle. Our new ad campaign underscores this point in a playful and witty way, which we believe will continue to resonate with consumers."

Comment On This Story

Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.


Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

6 Takeaways from the 2018 International Car Rental Show

Technological solutions are finally moving from reality to theory, peer-to-peer platforms are being redefined, China has the biggest room for growth, while Sixt’s U.S. aspirations have only just begun.

The Irony of Customer Service in the Digital Age

Sure, any company would jump at the chance to use technology to reduce labor costs. But it also comes with some big, red, flashing warning lights.

Market Forces Driving Car Rental in 2018

An analysis of the conference calls of Avis Budget Group and Hertz Global Holdings reveal trends and initiatives involving fleet right sizing, pricing, ancillary revenue opportunities, and renting to ride-hailing drivers.

Job Finder: Access Top Talent. Fill Key Positions.