Deluxe Rent A Car Launches ‘Deluxe Reservation Network’

Deluxe Rent A Car, an independent operator serving the Los Angeles International Airport, has launched the Deluxe Reservation Network to help improve how its affiliate systems operate.

"All airport operators want the same thing - more reservations. Our primary goal is to bring reservations to our network associates at an affordable cost and to help with their success as they grow," John Hennessay, president of Deluxe Rent A Car, said.

Deluxe also recently signed an agreement to partner with an unnamed provider of Internet reservations. "As we were planning the Deluxe Reservation Network, Deluxe was contacted to join their brand. It was the first time an agreement of this type has been done. This industry leader has great insight into the future of the travel business and wanted Deluxe to be a part of it," Hennessay said.

The car rental company also plans to build a nationwide independent parking brand, called "Deluxe Airport Parking," to follow the success of its independent parking operations at LAX.

"This is a perfect fit for our travel reservation suppliers to cross-sell for the first time all four revenue sources: airline, hotel, car rental, and now parking. This also opens up opportunities for our car rental network associates to explore the parking business as a huge new revenue source," Hennessay said.

Deluxe Rent A Car is now accepting applications for all airports. For information, contact Samantha Combs at (310) 216-9250 x230.

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

 
 

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Safety Tech: Crash Avoidance or Sensory Overload?

As advanced safety technologies become even more pervasive on mainstream vehicles, are we creating “stupid drivers?"

Own the Fleet, Own the Future

In the dialogue surrounding new transportation paradigms, fleets have been off the public radar until recently. Here’s what’s going on, and a way for you to participate in the conversation.

Car Rental Rates Up, Fleet Sales Down — Correlation?

Car rental companies’ recent fleet discipline is needed now more than ever.

Job Finder: Access Top Talent. Fill Key Positions.

>