Dollar Thrifty Opens 12th 'Customer-Choice' Location at San Jose International Airport

Dollar Thrifty Automotive Group Inc. today announced that it is now offering customers its customer-choice rental service at the San Jose International Airport (SJC).

San Jose marks the car rental company's 12th operation to offer this rental service. Dollar Thrifty said it plans to convert at least another 10 cities by the end of the year.

Dollar Thrifty's customer-choice offering gives customers the ability to reserve a vehicle class and size, and then select their own vehicle from those available on the lot at the time of arrival. This option provides customers with flexibility, while at the same time enhances efficiency by streamlining the rental process.

"Not only does this service streamline our internal operations, it significantly transforms our customers' car rental experience," said Scott Thompson, president and CEO of Dollar Thrifty Automotive Group Inc. "It puts customers in the driver's seat when selecting the vehicle that's right for them in terms of their tastes and needs. They have responded quite favorably to being given more flexibility in the rental process, and we are pleased with the initial results."

The service presently operates in Atlanta, Los Angeles, Oakland, Ontario (Calif.), Las Vegas, Orlando, Phoenix, Denver, Houston Intercontinental, Washington, D.C. (Dulles Airport) and Houston Hobby Airport. Because of positive customer feedback and its initial success at these locations, Dollar Thrifty plans to rollout out the customer-choice service in a number of major cities including Miami, Cleveland, Dallas Love Field and Baltimore, as well as other new locations that are operationally able to participate. The conversion will take place over the summer months through year end.


  1. John Flores [ July 19, 2010 @ 03:22PM ]

    I have worked with this system in fact I was on the management team that rolled it out in los angeles Ca. This program is call the choice program it has lots of flaws such as when the customer leaves the rental location they have to wait in long lines to get out of the the rental location at LAX we had two exit gates the employee at the gate had to write the unit number and license plate number on the customer contract this take a lot of time. If the customer wanted to upgrade they would have to go back inside and wait in line again so the rental agent could add the upgrade then go back out the the vehicle and get back in line to leave the location. If the rental location is out of compact cars or mid-size cars the location would park what ever was available most of the time it was mini vans and the customers would complain and we would have to tell them that's all we had available right now. Customer hated that. The internal paper work was the worst you would have over 100 contracts out standing that means you would have to look up all of these vehicles and if the exit booth agent wrote the wrong vehicle and or license plate you would have paper work just laying around for days waiting for the vehicle to return so you could put the right unit number on the contract and then the computer would change the rental rates on the contract.

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