The Hertz Corp. and Navigation Solutions, a wholly-owned subsidiary of Hertz, announced yesterday the newest innovations to the Hertz NeverLost travel planning tools.
Among the enhancements, Hertz has partnered with environmental organization Waterkeeper Alliance to offer the first "Waterkeeper Swim Guide," which is accessible to customers via the in-car Hertz NeverLost GPS unit. This swim guide is a new data source that will tell users where beaches are located, which beaches are safe for swimming, and what's unique about each beach.
Hertz is also expanding its NeverLost My Explore mobile app to include five new city guides for Baltimore, Chicago, Denver, Detroit and Napa, Calif. Available starting June 10, these apps will provide voice narratives and text descriptions for each city, including must-see sites, tours, shopping, events and restaurants.
"These innovations allow us to continue delivering the cutting-edge technology and custom content our customers want, both in and out of the car," said Mark P. Frissora, Hertz chairman and chief executive officer. "As we kick off summer travel, we are excited to provide our customers with tools like the Waterkeeper 'Swim Guide' and an expanded list of unique, customized city guides that enhance their car rental experience, and make it fast, easy and fun."